These days companies are using Internet like never before, it is used for advertising, branding and for providing information to customers. The web is saturated with websites trying to market various products and services and with so much competition around there is always a pressing need to stand out of the crowd by presenting information enticingly.
In order to present data in an enticing manner, it is essential to implement data visualization tools while building websites or internet applications. Data visualization tools help in presenting information in an interactive manner and also facilitate display of data in interesting ways such as charts, maps or gauges.
Interactive maps are an excellent medium for presenting data and they can be used in reports, presentations or in real-time digital dashboards. An interactive map allows you to display information about each individual region. The data pertaining to a particular region becomes visible when the mouse cursor hovers over it. These maps have immense potential and they can be implied in many ways.
Companies from various industry segments have come up with innovative implications of interactive Flash maps. Airlines companies use interactive maps to show seat allocation, thereby allowing customers to book a seat of their choice. Travel portals and hotels sites make extensive use of Flash maps to show hotel locations along with other details such as address, contact details and availability. In some cases prospective customers even get to see the layout of the hotel and then book a room of their choice.
Multi-national organizations such as banks use maps for many purposes such as data analysis, product and market analysis etc. Here is a hypothetical situation in which banks can use Flash maps to aid in decision making. Prior to launching a particular product in the global market, banks can easily undertake an analysis of sales of similar products. Here maps may be employed to denote regions of high and low potential.
Most Flash map tools allow automatic coloring of different segments of the data range, so it is possible to automatically generate a color coded map that helps in identifying regions of high and low potential. Flash maps are also used extensively by consumer electronics companies. These companies put up Flash maps on their websites to help potential customers find authorized dealers and service centers.
Flash maps are rapidly gaining popularity and increasing number of designers are implementing them in their projects. One of the reasons behind the phenomenal success of Flash maps is the fact they can be customized extensively.
