One of the difficult tasks after you have set up your bookkeeping business is how to build your customers base. A lot of off line methods have been discussed about how you can expand your business. Not many people has actually set up their blog so that to attract their customers.
Set up a bookkeeping blog
You can set up a blog about bookkeeping. There are many benefits of having your own bookkeeping blog. One of the advantages is that you can generate more traffic to your bookkeeping website if you have already one. You can put a link on your blog to your website.
Another benefit is that you can share your information about bookkeeping, taxes, accounting or any other related information that you deed fit with your visitors. By sharing this information, you are actually advertising your bookkeeping services indirectly.
One important thing to note is that, you must update your bookkeeping blog regularly in order to keep your visitors coming back to your blog. Apart from updating it frequently, you can take this opportunity to capture your visitors’ email address and names for future follow up or sending out useful information to them.
Maintaining a list of email addresses of your blog visitors, you can promote bookkeeping related products or services to them. This could be another source of your business income without having to put in a lot of efforts.
So, it is never too late to start a blog to promote your bookkeeping services. Furthermore, you can open your blog free.