To create a successful website, there's a lot of things to consider, such as marketing, finances, getting customers, taxes, and the like. Although, one of the areas that a lot of owners tend to overlook is their website. Despite the fact that a lot of business owners are very much aware of the importance of having a website, most of them do not have the knowledge or the confidence needed to make their websites appealing to customers.
Keep in mind, the website is the center of the businessperson's marketing world. It's the place where people can visit the business 24/7 and learn about the services being offered.
With that, it's highly recommended to ensure that your website stands above the crowd and here are some of the few tips to make that happen.
Presenting, the best ways on how to create a successful website:
1: Keep It Clean and Simple
A lot of web users would agree to this; More often than not, when they visit a website, they're often welcomed by a bunch of texts that it looks like more than an encyclopedia than a business website. So much information to take in, and that's why they would rather click the "x" and leave. A successful website should not look like a Wikipedia page at all.
Instead, to create a successful website the site should be clean and user-friendly. It should make the reader feel like he's in a living room– relaxing, comfortable, and very easy to move around. Aside from that, make sure that there's a primary navigation area that lists the pages. The content should be in a legitimate font, such as Verdana, Tahoma, and other fonts that do not have those little curls (SERIFs).
2: Learn Basic SEO
SEO is imperative . There's a lot of people who dedicate their lives trying to get to make their websites rank better in major search engines. In simple terms, SEO is a way that your website ranks in search engines so people can easily find it. Google, Yahoo !, and Bing are just some of the most common search engines a lot of Internet users go to.
Let's take this, for example, having a world bolded in your text will make Google think that it's an important word for it to be bolded. This can be said if it links to another website or page. Thus, editing some texts using simple SEO techniques could affect your rankings positively.
3: Make Sure It's Up to Date
Nothing's worse than an outdated information on a website. This would make your visitors leave quickly without having any second thoughts. People would want to feel that you care about your website as much as you care for your business. A website with a footer that says "copyright 2010," makes a lot of users think if they should proceed to do a transaction with that business or not. That's why it's a good practice to update your current website.
4: Create Relevant Contents
Let's accept the fact that not everyone is an excellent copywriter, and there's nothing wrong with that. What's important is that your website is written in a friendly tone and conversational manner. Also, when writing a content for your site, see to it that your visitors would have the impression that you're going to help them solve their problems and make their lives easier.
5: Call to Action Is Essential
A Call to Action button is a common term that you'll often hear from a web designer. Often, this is an image / button that's large and colorful, linking to a page that you want the customers to go to. Your aim is to encourage the visitor to do something, such as look for more information, download something, or sign up. This is where a call to action button becomes relevant,
6: Check Your Speed
Your site should load as fast as possible, and this could be done with the help of a reliable serve, code optimization, image optimization, avoiding redirects, and using tools, such as Yslow, Google Speed, Pingdom, and Web Page Test.
These are just some of the ways on how to make your website successful. The most important tip you can ever do is to experiment and try to see which ones work best. The tips mentioned above would serve as your guide on how to create a successful website and your job is to use them in a way where you can make your website more appealing to your audience.
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