How to increase your restaurant sales
Follow these time tested restaurant marketing strategies and you can simply double your profits in the shortest possible time span:
Network Like Crazy.
People do business with people they know and
trust. It’s as simple as that. So as part of your restaurant marketing strategy network as much as you can. Create a Niche. Identify a consumer need that is not articulated. Pick a segment of the market in which you serve with a novel, innovative product that satisfies a genuine need of those customers. And, then watch your profits mount!
What’s In It for Them?
When you go out selling something to someone, always put yourself in their shoes first. Try to imagine what they stand to gain from you and not vice versa. Be brutally honest with yourself. If you are not selling anything of value quit and get into another business because you will never make great profits in the same business. This applies for any restaurant or cafe, take a firm approach and dine in your own venue at lest 1 to 2 times per month.
Use a CRM Tool.
These days there are sophisticated software tools that can help you track your most loyal restaurant customers. Try to retain them through novel customer programs.
Keeping in touch with your restaurant customers and encouraging repeat business is the first lesson in customer relationship management (CRM). If you want to give someone a call and can’t remember what you spoke about last time, a CRM tool is invaluable.
Offer Strong Product Warranties.
Some people claim it increases sales by almost 400%. However offer warrantees only on products or services that you really believe are of very superior quality otherwise you will incur heavy losses in redemptions. But if you are very sure of your product, there is nothing like a rock-solid, no questions asked, 100% money back guarantee to pump more adrenaline into your business. This can also apply to your food quality or service standards.
This is another potentially strong sales driver that will add creditability to your restaurant or cafe more particularly online business, or when someone is dining with you for the first time. Sharing with him/her a reference or a testimonial from an old satisfied customer is a great way of putting all his doubts to rest.
Nothing works like freebies, or get two for the price of one kind of offers. Ask Wal-Mart. They build a huge retail chain, spanning various continents on the strength of this one promise. Cheap buys excite everybody. Announce these freebies through a newsletter. Just make sure however that your free bonuses are directly related to your original product, or the gesture will carry no meaning.