Although, there are many factors, which dictate, whether, and how quickly, a particular house, will sell, and, hopefully, for the best possible price, in the shortest period of time, with a minimum of hassle, the location, and initial, listing price, are often, the most significant. With that in mind, I have created, what I refer to, as the RICH IDEAS, approach, to pricing a house, to sell, and, do so, with the best, overall terms, etc, Therefore, this article will attempt to, briefly, consider, review, examine, and discuss, what this means and represents, using the mnemonic approach.
1. Right price, from the start: Many homeowners, appear to falsely believe, the higher, they list theit home’s price, the higher, will be the selling price, they receive. In fact, the reality is far different, because, in the vast majority of cases, houses, which are listed, at the right price, from the start (when originally, place on the real estate market), get the best results. Base this, on an understanding of the local market, mortgage interest rate trends, competition, and, how, a particular house, compares with others. In my, over a decade, as a Real Estate Licensed Salesperson, in the State of New York, I have witnessed, times, when offering a house, below market value, as well as, other instances, when pricng it, in the middle of the comparables, has been the best approach.
2. Imagination; integrity: Homeowners do best, when they hire an agent, with absolute integrity, combined with a well – developed, imagination, and the ability to think, outside – the – box, to create the best approach, to marketing a specific home, at a specific point, in time.
3. Character; creative; closing: Does your house, have certain characteristics, which differentiate it, from others? Is your agent, creative, and have a quality, character? Is the individual an effective negotiator, who is capable of bringing, the process, to a satisfying, closing?
4. Healing; honest: We all develop an emotional involvement, with our home, so you will benefit, when you hire someone, who will provide an honest evaluation, and explain his reasoning, in terms of strengths and weaknesses! Great agents focus on healing their client;s insecurities and doubts!
5. Ideas; issues; involvement: You’ll get your best results, when you work, closely, from the start, with your agent, as a team! How an agent focuses on involvement, and, whether he provides, marketing ideas, and pricing suggestions, might determine, how your results, will be affected!
6. Delve deeply; determine; discover: Fully discuss, how your representative, determined the listing price, and discover, the reasons and rationale, behind the strategy, by delving deeply, into your best options.
7. Empathy; emphasis; excellence: Great agents, consistently, effectively, listen, and learn, what their client’s goals and priorities, are, and, proceed with genuine empathy! When this determines the emphasis, you begin the process, going, in the finest direction!
8. Attitude; aptitude; action; attention; articulate: Since the real estate transaction period, often has stresses, and strains, it’s important to maintain a positive, can – do, attitude, combined with a relevant aptitude, and skill – set. One needs an interactive, and proactive representative, who is capable of paying attention, to the necessities and details, and articulate, clearly, the best path, for you!
9. Strengths; suggestions: Accentuate the positive, and use the house’s strengths, as a focal point! Great agents offer worthwhile, valuable suggestions, including staging, pricing, and price adjustments, marketing, etc.
Homeowners should take the time, to interview potential agents, and determine, who might be best, for you. Seek someone who, uses these RICH IDEAS, and comforts you, while demonstrating impressive negotiating skills, and a well – developed, strategy!
