Scaling to 40,000+ customers through influencer marketing – Andrew, HiBlendr Malaysia


Catch and meet founder of HiBlendr, Andrew Poh at Underdog Influence Con:

Andrew grew HiBlendr from “What’s HiBlendr?” to Malaysia’s #1 portable blender, selling over 40,000 blenders globally, primarily in Malaysia, followed by Singapore, US, UK, Canada, Australia, New Zealand, China and more.

And the strategy he used? Influencer marketing. Together with his team, he personally reached out to hundreds of influencers and gave away his product, asking nothing back in return.

Please enjoy!

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00:00 Intro
00:16 HiBlendr’s story
2:26 Getting first clients
3:13 Product first
3:30 Influencer marketing
4:21 How Andrew approaches influencers
6:08 HiBlendr’s marketing strategies
7:44 Mistakes in influencer marketing
8:15 Increasing product lines
9:09 Andrew’s mental health
10:30 Recurring revenue
11:33 Biggest marketing challenge
11:54 Hybrid in-house to agency model

#hiblendr #marketinginterview #dailycmo

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