When most people think of Search Engine Optimization (SEO), they usually concentrate solely on keyword optimization. While keyword optimization is very important, it is not the only thing that will make your website or blog search engine friendly.
There are other factors that can greatly determine the effectiveness of your site. One of those factors that we'll be discussing today is inbound links, otherwise known as back links.
Sites that contain a variety of quality back links tend to rank higher in the search engines, and thus are usually found on the first page of Google as well as other popular search engines.
Having your site rank higher in the search engines can dramatically increase the number of visitors that you get to your website. If you're selling products on your site, this increase in traffic can mean conversions.
While some people use software to automate the task of creating back links, creating your back links manually is by far the best means of creating a long-term customer base which is what successful internet marketers strive for.
Referring to the 3 tips below will absolutely ensure that your website or blog is getting the high quality back links that it needs to be search engine friendly.
Article Directories
Writing and submitting quality articles to popular article directories is a wonderful way to create back links and ensure that your site gets noticed. Article directories such as EzineArticles.com provide the high quality back links if used effectively. The resource box can have a link direct readers back to your website.
Some very important things to consider when submitting your content to article directories is to ensure that the articles you submit are written solely by you as your submissions will not be approved if you copy other people's content. Another important factor when submitting your article is to make sure that your content is not spammy in any way and that it provides readers with a good and informative experience.
When in doubt, read the Editorial Guidelines or Terms of Service and you should be on your way to creating quality content that makes everyone happy.
Social Bookmarking
Creating social bookmarks for your site can also help with increasing web traffic to your website. Social bookmarking can be thought of as finding something interesting online and creating a bookmark on sites like http://www.delicious.com and http://www.digg.com that others can see and in turn follow the links back to the website you bookmarked.
Internal Linking
If you have created more than one blog, you can create links on each blog linking back to your other blogs or articles that you have written. Doing so will greatly affect your optimization efforts and ensure that you have strong and reliable back links.
In conclusion, there are several ways that you can improve your website rankings on the search engines. However, following the tips above will ensure that your website gets notified and gains more and more visitors over time.