Link building is one of the most important strategies in search engine optimization and in search engine marketing. It should be kept in mind as well that link building is also the most challenging part of search engine marketing. For starters, you need to stay away from link farms and spamming. And next, you have to value 'quality' over quantity as well in this kind of SEO effort. So in order to find quality links to link back your website, there are some popular ways on how you can do link building the easy and cheap way.
Relevant Link Exchanges
On-topic link changes can be helpful to you and can also serve as your ticket to moving your site up in the Search Engine Results Pages or SERPS. Remember that you need to prevent spamming your potential partner. It would also be a wise move if you try to see if they are also actively looking for a link exchange. To do this, you can set up your very own directory in your website which is specific to your niche. And in exchange to the person linking you, you can link them from your category by creating a "three way link exchange."
Submitting to general niche directories may take some of your time but the benefits you will reap will be very rewarding in search engine optimization and marketing. There are a number of free web directories and it is best that you make full use of them. Through them, you can get free and on topic links. And if you have a budget, you can outsource this work without spending too much dollars. Most of the directories available online often take a long time in processing the submissions. This will be your advantage since your back links will slowly build and the search engines will not see you as "link spammer."
If you are into writing, submitting articles to article repositories is also one an easy way of link building. Others will have the chance to read some important information on what your website is all about and the products and services you offer. Aside from this, you are also creating targeted and on topic content. Most of these articles repositories allow you to include a link back to your site. If you do not have time to write these articles, then you can hire someone to write the articles for you. Make sure that they can write high quality content and instruct them to include your targeted keywords and search phrases in the most appropriate locations.
You can find many forums on the internet that features your website's niche. Just make sure that they allow the use of Signature Links. By posting on forums, you can gain many topic back links by simply asking and answering questions on the topic related to your website. Blog commenting is also a way to link building. Many blogs allow you to link back to your website with your comment.
Again if this is the approach to link building and optimization it is best that spamming should be avoided. Be careful to create original and informative content. Search engine optimization, marketing and link building may be time consuming but when correctly done, all your hard work and effort will be worth everything.