Top search engines change the way they handle search engine marketing and optimization because so many content marketers seek top positions. SEO used to be fairly easy, if you had a good site, you'd be ranked high in the search engines because your keywords were naturally the top searches. However, along with long tail keyword phrases, come competition from the big boys, professional optimization plans and the pace changes.
When putting your best foot forward is not working any more. You get ugly.
The ugly methods of seeking top priority become common and your site only achieves success by using those methods.
- Understand the Optimal Keyword Approach to Marketing
Quality is really more important than those ugly keywords. Not that keywords are ineffective, or unimportant, but … they're less important than a good quality article with some serious purpose and value. Now that I've said that, I want you to remember that writing a good quality article means you're using keywords that will help get your article located on the Internet, either via search engine optimization, or via site searches. Your reader can not gain anything from quality he / she can not find.
- Understand the Optimalization of Quantity v. Quality
No matter what anyone tells you quality ALWAYS usurps ugly unlawful quantity. If you're writing lousy, ugly articles with no value and no quality in the article, they will not be read, nobody will click your link, and quite honestly, you're wasting cyber space. Get the rocks out of your head and put some serious effort into writing quality articles. You can write high quality and high quantity, it takes work and self application. Just do it!
- Know the Value of Quality Back Links and Quality Content
Organic search engine optimization requires HIGH-Quality back links and HIGH-Quality content. Without these two items, any optimal search engine placement you get is liable to disappear with an ugly Google slap or worse, total exemption from the search engines. If they do not like you, they can and will block your ugly carcass. Do not forget that and do not tread on their toes. Do what you have to do to maintain a high-quality site with good content as best practice and you'll be fine.
- Set Your Site Apart from Look Alike Copy Cat Sites
Bring new, original content to the table and you'll find your readers appreciate your efforts, as do the search engines. Darren Chow says, "If you're not passionate about a topic, then you should probably not be managing a website on it." And … I agree.
How often you post valuable information makes a big ugly difference. Do not have time to do a daily post? Schedule your posts out a week in advance and post them all in one day. Your audience desires your attention, give it to them by way of frequent, high-quality posts on your website.