Optimization is the best method available of generating free targeted traffic. Online marketers have taken advantage of this mode of advertising to great effect. It is a sure way of directing real visitors to your website. How do you apply it? Simple, it is the use of popular keywords on your web pages that people use to search for information on the internet. It is the process of improving the volume and quality of traffic to ones website from search engines.
Typically search engines use programs like robots or crawlers to index websites for listing on their search result pages. Some of the best search engines include Google, yahoo, MSN among others. This is where most online businesses seek to be highly ranked and hence generate targeted traffic to their websites. Search engine programs typically follow links to pages as people search, read their contents and record the results on their database and pull up the listing. When designing a website it's important to make sure it is friendly; I would encourage the use of text formulation rather than images.
Images make your web pages heavy to crawl and list your website. Also use Meta tags on each of your sites' pages to enable search engines know the contents of your pages since making it easier for search engines to crawl your website.
Optimization is a technique when implemented would help your site to be ranked highly and also will determine the number of visitors you'll receive. Affiliate marketers out to make money online make use of this important tool.