Search engine optimization is still one of the best things you can do to promote your website in 2012 but the SEO industry is changing constantly and so we need to keep up to date in order to get the best results. Here are some SEO tips for 2012:
Search Engine Optimization and Social Signals
Social signals are going to be a big factor in search engine marketing going forward and if you want to ensure best results then it is important to create a strong social media profile including websites such as Facebook and Twitter. Be careful how you do this though and build your followers and fans base. Present useful and authoritative information that people will enjoy reading. For Facebook you need to create a business page that is open to the public to really benefit – personal profiles generally do not count.
Another important tip when it comes to search engine optimization in 2012 is to integrate. Integrate as much as possible – your social media, SEO, email marketing, article marketing, etc, etc. This not only saves you a lot of time, enabling you to make use of more tools but also gets better results.
The basics such as link building and on-page optimization will still remain important and so it is important to not forget them. Get quality links to your websites using blogging, article marketing, paid advertising, and other methods that are acceptable to the search engines.
Do your keyword research properly – I find using a combination of Google Insights and the Google keywords tool great in terms of coming up with the best keywords for my articles and websites. Do not guess at what people want but actually find out. Generate quality content for your site that is correctly keyword optimized and see the results.
Stay Up to Date
In order to stay ahead of the competition in search engine optimization it is important to continuously be educating yourself in this field and learning the latest news – get the RSS feed of the Official Google blog, read articles and ebooks on the subject, and regularly monitor the news in this field yourself to know what is happening.
As you go into 2012 keep an eye on these factors – social signals and integration, and do not forget the 'old faithfuls' of link building and on-page keyword optimization. We wish you all the best for 2012 as you implement these tips and may your online business get excellent search engine optimization results.