Step 1 for all SEO treatment is usually to select your keywords. Just like we talked about adding keywords to completely fill out your Google places categories, you will need to decide what keywords you would like to rank for on Google and use them in your website. I must say that before you do any of these steps it is best to have your website running, free of errors and broken links, and search engine optimized (ie good title tags, sitemap included and indexed by all major search engines, preferred domain set-up).
Completely fill out the following business listing sites, including at least 5-6 photos and a link to your website. Make sure you have the same business name and phone number across all listing sites. :
a. Google places
b. Bing & Yahoo! (See bing local business listing center.)
c. Localeze.com
d. Yelp.com
e. Superpages.com
f. YP.com
g. Citysearch
h. Hotfrog.com
i. Best of the Web
j. Merchant Circle
k. Brownbook
Now you can do the fun stuff! Adding your information and website to promotional sites:
a. Create a Facebook fan page and a Twitter account
b. Create a Google+ page
c. Add your business to Foursquare
d. Record a video introducing your new business (give a tour or a demo of the services your company provides) then create a YouTube account, upload your video and add a link in the description pointing back to your website.
e. Write a press release at prlog.org with information about the opening of your business and the launch of your website. Do not forget to include the link back to your website.
f. Add your business photo (taken from the outside / street view) to Panoramio.com, and tag your business address to the photo so it will appear in the Google maps search results.
g. Create a flickr account and upload photos (include links!)
Even deeper down the rabbit hole .. these tips are more time consuming and a little advanced, but master them and you will be # 1 J
a. Add a blog to your website – WordPress or Tumbler work equally well. Be sure to keep it updated!
b. Create an EzineArticles.com account; write informative articles about your specific workout training programs.
Send out a monthly / bi-monthly e-newsletter with discounts, specials, payment reminders and more. (MailChimp.com is my choice b / c it's free for up to 2,000 subscribers)
