A website which has no traffic or users interested in reading the contents on it is as good as nothing and should be avoided. The internet was created to share information for curious people or just for the ordinary person. When a person buys a domain and a hosting account, the first thing that is needed is the creation of the website. After creating the website, there is the need to increase its visibility on the World Wide Web which is the internet.
Search Engine optimization is one of the ways to increase the visibility of a website to the public. Without such optimization it is difficult for people to get the information that is on the newly built website because Google.com, which is the best search engine would not recognize a website which has a bad search engine optimization.
Search Engine optimization plays a vital role in internet marketing. It is what drives customers to a website and it is the same thing that drives them away. Care must be taken concerning the issue of optimization by the website. There are different ways to optimize a website for it to be recognized by search engines like Google, Yahoo and Bing.
One of the easy ways is to have unique and quality content on the website. Every internet user wants to read something new on a website. To have a duplicate content of another website or to have similar contents is not attractive for most users. Users love to read news which are current and love to read articles which are unique on a particular website. Search engines also love it when websites have new and quality content everyday and this increases the Search engine optimization of the website.
Another way of increasing the search engine optimization of a website is to have a number of quality back links. It has been known that back links from.gov, .edu domains rank higher in Google than back links from.com domains. The quickest way to increase the number of back links to a site is to comment on a post on that website. After commenting there is the need to leave the link to the website of the person who commented. This can easily done since comments boxes provide such options.
Another easy method is to have pictures in every post if possible. Pictures speak louder than words. Users love to see pictures on most websites. Websites which also have easy navigation tools helps users to easily surf the site. Adding videos also improves the SEO of any website.
The above must be taken into consideration if a person wants to rank higher in Google rankings or other search engines. Google also penalizes websites which use dubious means to increase their website visibility. It is better to use a genuine method which would increase the website traffic consistently and over a long period of time. Such a method is article marketing. Newly written articles can be sent to EzineArticles or other article directories. All it takes is a minimum of 15 minutes a day to write a good article.