SEO and CMS: Does It Matter Which You Use?

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There are a lot of Content Management System (CMS) options available for anyone looking to build a website. There's WordPress, Joomla, Blogger, and Tumblr to name a few, and that's not even counting the option of having a custom CMS created for your company. So what's the best option when you're looking to create a website that will not only be user friendly, but search engine friendly?

While any CMS can be manipulated to benefit a website in the search engines, when given the choice, most SEO professionals will recommend their clients use WordPress as their CMS platform. The benefits of WordPress over other competitive platforms extend not only to the search engine marketing, but also to the user interface and customization options that WordPress provides.

Flexibility

WordPress is infinitely malleable. While it's true that WordPress got its start as a blogging software platform, it's grown into so much more than that, with the ability to create static pages, use custom templates, and manipulate the appearance to match any company's color palette and design.

In addition to the cosmetic changes you can make to WordPress, the ability for SEO professionals to easily go in and make changes to content, images, title tags, meta data, and anything else that will give their clients an edge makes it far preferable to other platforms that do not allow as much customization.

Search Engine Marketing

You can rank with any CMS, so let's not blow this out of proportion. That being said, the flexibility mentioned above makes Search Engine Marketing with WordPress much better to other platforms. Not only is it easy to implement search engine friendly functions like blogs, but the ability to easily edit the website, coupled with the plugin and widget features that allow for implementation of items like calendars, linking, and other SEO-friendly functions without the need to involve expensive Design and Development firms means you can get the site you want, keep it up to date, and save money doing it.

Cost Savings

One of the largest selling features for switching over to WordPress is that the software is free. Whereas other software packages will require you to spend money on the software before ever having your design team send you a bill for their hours of making the changes to your website, with WordPress there's no outlay of money to have access to the software – it doesn 't cost anything and is completely open to being changed without legal ramifications.

Try Before You (Do not) Buy

If you're unsure about WordPress, it's easy enough to set yourself up a free WordPress blog to experiment with the software to see how you like it. Now, keep in mind that a WordPress hosted website does have limitations over hosting your own website and just using their software, but it does provide you the opportunity to see how the backend of WordPress works and to at least get an idea of ​​whether or not you like it without actually committing the time, effort, and money to switching your site over.

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