Search engines algorithms are always a changing. Smart website owners are always optimizing their websites to influence the search engines to consider their websites and web pages to be the most important. It is almost like the smart sales man who first sees himself in the shoes of the potential customer and knows beforehand to a certain extent his needs and wants. In this context of SEO (search engine optimization) it is definite that the title tag of a page is one of the most important factors that will determine the optimization level of the webpage.
All search Engines including Google give a lot of preference to the keywords that are found in a webpage's title. In fact it is the title tag that is used by the search engines as the title of the website listings during a search. This is how a basic title tag looks like.
- Include the most important keyword phrases in the title tag (not blindly but making sense as a sentence)
- Must have unique titles / tags for each page on the site
- Write an attractive title that will make a customer click into the site
- It is preferred that keywords come in the beginning portion of the title