One thing that seems confusing for a lot of bloggers is search engine optimization (SEO). Everybody talks about it but nobody really explains what you need to do to optimize your blog posts. SEO and blogging is not that difficult. Below are six essential SEO blog tips that you need to keep in mind.
SEO Blog Tip 1 – Title
Make sure that your keyword phrase is in your title. You should be using the Google Keyword Tool to find keyword phrases that people are actually searching for. It is also preferable that the keyword phrase be as close to the front of the title as possible.
SEO Blog Tip 2 – Meta Description
Make sure your keyword is in your meta description. The meta description is used to generate the snippet used in search engine results. This description should be between 150 and 160 words.
SEO Blog Tip 3 – Keyword Density
Keyword density is a measure of how many times your keyword phrase appears in your blog post. The density should be between 3% and 5%. Following these guidelines will ensure that you do not overuse your keyword phrase.
SEO Blog Tip 4 – Heading Tags
Your keyword phrase should appear in your H1, H2 and H3 tags. These are your heading tags. Your title is a H1 tag and you should only have 1 H1 tag. H2 tags are used for major headings in your blog posts. H3 tags are used for sub headings under your H2 tags.
SEO Blog Tip 5 – Keyword Highlighted
Your keyword should appear in your blog posts as bolded, underlined and in italics. You do this to draw attention to your keyword, but this should not be overused or look unnatural.
SEO Blog Tip 6 – Keyword In Images
Your keyword should be used in the title and <alt tag> of your images. This will ensure that your blog posts will show up in the image search engines.
Trying to keep track of all this manually can be a pretty daunting task. Fortunately, there are automated tools available that measure the search optimization of your blog posts. There is a free WordPress plugin called WordPress SEO that can be used to ensure you are optimizing your blog post. If you are going to go through all of the trouble of blogging, then you want it to be effective as possible.