When you need to find out anything about anything, there is only one type of website that comes to mind – search engines. In fact, no matter where you are in the world, search engines turn up to be one of the most visited websites alongside social networks. Thus, it is no surprise that search engines have proven to be the new frontier of online advertising.
Search engine optimization has evolved as a vital component of any business that seeks to grow, whether online or brick-and-mortar. Any business website without SEO in place might as well be hiding itself. It is essentially the science of improving your site’s ranking among its competitors, allowing your site to be visible on the search engine’s first page.
Search engine optimization is a great investment for any internet marketing initiative. For the most part, it is a one-time process with only minor improvements required later on. This is in comparison to “inorganic” or paid search results (i.e., advertisements) that need to be financially sustained on a daily or monthly basis. An SEO optimized website is easily indexed automatically by the search engines’ crawlers.
According to statistics, the search engines top the ranks as the most important means of online marketing nowadays, garnering a 94% importance rate. Social media only got 85%, while emails and blogs garnered ratings of 79% and 68% respectively. There have also been studies showing the direct correlation of SEO optimization to conversion rates – up to 10% for those sites built with advanced optimization.
The plain fact is that anyone can do basic SEO. However, the gain is just at a minimum – getting a 2% conversion rate would be exceptional. If you really want to enhance your online visibility, you need to call in the experts. That’s where reputable SEO companies come in. These service providers use advanced SEO techniques to make sure that your customers find you in the popular search engines.
However, not all search engine optimization companies are created equal. If you have spent enough time on the net, you would have already encountered several purported businesses filling their websites with repetitive words just to get higher search engine rankings. These strategies provide no real value to consumers, instead building distrust and turning potential customers away. On the other hand, a reputable SEO company uses techniques that follow the latest algorithms of the top search engines recommended in the webmaster’s tool. These methods are done in the best interest of the customers, promoting accessibility and handing out only useful content to users.
If you are getting the idea that SEO is just about getting the keywords right on your page, you are wrong. This process takes care of everything, including the coding, design, article distribution, PR and page architecture. The entire process starts with a large amount of research, which SEO companies undertake on your behalf. Every single factor, right down to the distance of the farthest page to the home page, is taken into account. With a professional at the reins working on all of these aspects, your website is sure to have a definite advantage. This advantage is something that would otherwise not have been easy to attain.