If you are selling a product or service then it is extremely important that your website appears high in the search results for key phrases or key words that are searched for by visitors. The more visitors that come across your site, the more chance you have of selling your items. Did you know that a high percentage of people do not go beyond the first page of search engine results and many do not even look at more than the first three results before typing in a different search term?
So search engine optimization is a set of steps that you can use to try and get the search engines to rank your website as high as possible. There are many ways of using SEO to improve your websites performance in the search engines. For example, the more links you have the better. And the quality of your content is becoming more and more important these days. The search engines send out web crawlers which are applications that check how useful a website is to the person looking for a particular search term. The one that the web crawlers deem to be the most relevant will appear higher up. That is the theory anyway.
There are a number of things that the web crawlers are looking for when they search the internet and there are ways of making sure that your website is more search engine friendly. SEO may sound complicated but it is actually quite easy to learn and most of what you need to know can be gleaned in one afternoon.
The main thing to realize if you are a new website owner is that you need to promote your website using SEO in order for it to appear higher in the results pages and therefore boost your sales.