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Alexa Ranking Unplugged: It’s Advantages, Disadvantages, Tips and Spider Competitor Analysis

Today a lot of business have taken up online marketing, with an aim to improve their conversion rate. And that’s why there is so much importance given to search engines. Many look at Google to get their business to success and many also look at the Alexa Ranking System. Alexa has been in business since 1996 as an ISP – Internet Service Provider. Later they came up with a term called the Alexa Ranking System. The Alexa Ranking System is been used by millions of webmasters to find out the rank of their website when compared to all the other websites over the Internet. This ranking system gives them a check on the number of visitors who came to their website which is been recorded by Alexa. The algorithm on which it works is it records the amount of traffic from users. The users h...[Read More]

Benefits Of Brand Management Explained

Brand Management is a broader and much more strategic activity of any company than marketing alone. It is an important aspect of marketing so much so that brand management is nothing less than a CEO’s responsibility in any company. This management includes instilling a certain level of confidence in the minds of existing customers that the quality they expect from the line of products of the particular brand can be expected to continue. This has been known to increase sales by comparing the product with other brands, making a properly managed brand more favorable in the eyes of the investor. A company that is well managed will be protected by trademark law, be easily recognized and associated with good quality products or services, thus making it easy to remember. The company will be...[Read More]

Top 10 Reasons Why Small Businesses Should Hire an SEO Firm

SEO is the acronym for Search Engine Optimization, and it includes all the strategies and techniques that will lead a certain website to a higher rank and a better position in the search results of a certain search engine. Nowadays, SEO and marketing are inseparable concepts. This means that you need it in order to make your business more profitable and successful. This is the time when, no matter the field of your business, you certainly have a pretty strong competition there. In these conditions, many business owners are happy to just keep their head above the water, but this is definitely not the key to success. The question is how can you make noticeable progress and be successful if you have a small business? We will offer you an answer that has been already tested by a multitude of s...[Read More]

SEO Keyword Research Tips For Yoga Studio Businesses

SEO can be broken down into 2 main categories – on-page and off-page, also called on-site and off-site SEO. This article focuses on on-page SEO for a yoga business such as a yoga studio to improve a yoga business marketing campaign. What is on-page SEO? It’s researching and properly placing key search terms in each page of your website. Key search terms are also called keywords. It’s critical that your yoga studio website use the very keywords that your prospective students will use to search for the yoga services they want. If your website is found by people who aren’t interested in your site, then you don’t have the optimal search terms. Keyword research is a refining process. It’s never perfect; it’s a constant work in progress. You measure succ...[Read More]

Features vs. Benefits vs. End Results

If you’ve been in the copywriting realm for very long at all, you’ve heard the phrase “features vs. benefits.” It’s a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there’s also another aspect to this equation. What happens after customers buy your product or service? Once they’ve used what you have to offer, what will be different in their lives? What will the end results, of their buying decision, be? Getting your customers to look at the end results of their actions can be an extremely powerful persuasion tool that you’ll want to incorporate into your copy. Let’s look at features, benefits and end results and see how all three work individually and collectively to create a targ...[Read More]

What to Do When Your Dog Has Kennel Cough

As part of socializing your puppies, it is but normal to let them engage in play with other dogs, but the one thing that you may have to anticipate is them contracting kennel cough from their canine friends. This is caused by airborne virus which gets into his trachea and results to runny nose, sneezing and persistent coughing. Kennel cough got its name because it often results when dogs gather during a kennel or a dog show. You would know that your young puppy is infected with kennel cough if you hear it coughing, as if clearing his throat. The coughing may seem more persistent as days pass by, and may worsen, leading to vomiting. Your puppy may not get enough sleep because of coughing all through the night, and may result to some complications such as low appetite, loss of energy and may...[Read More]

What You Need to Do to Help the Exterminator Get Rid of Fleas

Today I had the opportunity to talk with Dovid Davis, the Director of A # 1 Pest Control, and I learned that getting rid of fleas is not just about spraying. There are a lot of steps the homeowner must take both before and after the extermination, to get the most out of the treatment. Dovid emphasized to me that one of the most important things a person can do to prepare for the exterminator is to remove all unnecessary items from the floor; shoes, clothing and baby supplies. Put them all on a bed or someplace similar. The homeowner should vacuum all the floor areas in the house, starting with the upper floors and working his  way down to the basement. Or he can start with the floor that has the least problem and work his way to the floor that has the most problem, and generally ...[Read More]

The Importance of Internet Marketing In the Modern Business

Are you willing to take your brand on the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business. In the digital world, internet plays a very important role in marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday. Entrepreneurs compete against each other to improve the traffic on their websites because the more traffic you get, the more visible your website in search engine. If your website draws attention, then you know what will happen next. This is why Search Engine Optimization was born; ...[Read More]

10 Reasons Why Your Restaurant Needs a Website

The modern business must have a Web presence that communicates its brand and basic information to target audiences.  Despite that 89% of Internet users research restaurants online, thousands of restaurants still have little or no online presence. It’s essential that restaurants develop and maintain a basic website.  You may say that your business does not need a website, that it’s too expensive or you don’t have time to create or maintain it.  But when the purpose of a website is to deliver value to your customers, who in turn generate business, a website is essential.  In the same way you satisfy customers when they visit your restaurant, you should satisfy their informational needs online.  For the restaurant owner or manager, there are many ben...[Read More]

Four Ways For Sales and Marketing Professionals to Segment Their Target Market

Philip Kotler reminds us that if markets are to be segmented and cultivated, they must meet certain requirements. Segments must be: Measurable Substantial Accessible Differentiable Actionable Assuming your target markets meet those requirements, sales and marketing professionals can cultivate these segments to maximize their potential. There are four ways to segment any given market and the choices you make regarding how to segment will impact the quality of your efforts. Demographics The first way to segment a market is by demographics. This is the easiest, most measurable, and most widely used way to segmentation method. The market is divided into groups based on any number of factors including age, race, family size, sex, income level, net worth, social class, nationality, and more. Com...[Read More]

Attracting New Customers To Your New Catering Business

So you have set up your dream catering business? How do you go about getting new customers? Here are a few tips: Website Your catering business should have its own website complete with sample menus, customer testimonials and references, pictures of some of your presentations, pictures of your food and, of course, all of your contact information. You can also advertise your website on the Internet through pay per click ads, search engine optimization for appropriate localized phrases and advertise on local community websites. Wedding Directories Some of the biggest customers for catering companies are wedding receptions. Get your ad or pitch in front of brides, grooms and wedding planners. You can advertise in local wedding newsletters, newspaper sections and magazines. Advertise online by...[Read More]

After Being Built Who Maintains & Updates Websites

That leads to a critical question that usually goes unnoticed until a few weeks after the site is up and running. After the design and building, the work is not completed and in fact many would say that it is just beginning. Maintenance & Site Building A well built website will have a few features designed into it that helps search engines recognize the text, content and graphics of the site. This is to ensure that those surfing the internet can readily find the site when they plug in terms that are relevant. There are a number of ways in which that web designers can optimize the sites that they build, but almost all use a system of fresh and unique content. This is by far one of the cheapest tools for traffic boosting alive today, not to say that it does not need to be coupled with ot...[Read More]

Looking For a Great Italian Meatball Recipe?

Looking for a great Italian meatball recipe? Wrap your lips around this one. This recipe was given to my by my 105 year old Sicilian great-grandma. This is the real deal. The Best Meatball Recipe Can be prepared in 45 minutes or less. Ingredients 1 pound combined beef, veal, pork (must be fresh) 3 large eggs 1 cup grated Romano Locatelli Cheese 1 cup bread crumb 1 clove garlic – minced 1 teaspoon salt Preparation (All mixing is done be hand) In a large bowl mix beef/veal/pork with eggs. Then add bread crumb, cheese, and salt. Finally add minced garlic in stages. Add a little garlic, then mix. Add some more, then mix. This way all the garlic does not end up in one meatball. Now, it’s time to roll up the balls. Average size is roughly 2 inches in diameter. I usually get around 18...[Read More]

What Is Online Promotion?

This is also known as digital marketing, internet marketing, web advertising or e marketing of a product or service the internet. Internet marketing or publicity is considered to be very broad in scope because it not only refers to marketing on the Internet, but it also includes marketing done via e-mail and wireless media. Web or internet marketing ties together the creative and technical aspects of the Internet, including design, development, promotion, and sales. Internet marketing also refers to the post of media along many different stages of the customer engagement cycle through SEM, (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies. SEO Search engine optimization (SEO) is the process of improving the visibility or ranking of a website or a web page in s...[Read More]

User Generated Content – The Benefits and the Risks of User Generated Content

Just like most things, user generated content does have risks as well as benefits. Nevertheless, if used in the correct manner, you can ensure the maximum benefits with the minimum of risks. Knowing these will stand you in good stead regarding your website or blog etc and when put into action the benefits of user generated content will overshadow any of the risks. So let’s look at some benefits of user generated content. Firstly, it’s free and plentiful and the benefits are obtainable in a short space of time. Secondly, the benefits received from free advertising and faster optimization of your website or blog etc. are increased greatly by the number of the platforms used. Where it’s fitting to your particular site, construct a section where visitors can give opinions or ...[Read More]