When distributors join a new network marketing business, they're usually super-excited. They now own a home-based business they can run in their bathrobes if they wish, and getting that business started with little effort and start-up cost.
But once the initial "Hey, I'm a business owner!" excitation dies down, reality sets in. How am I going to get my business off the ground?
Old school network marketing tells new distributors to create lists of everyone they know, talk to everyone with in earshot, hand out fliers and / or magazines, hold meetings at their homes and hotels, and a lot of other outdated techniques that provide little to no return on their efforts.
You do not want to over-complicate things. You want to generate quality, targeted traffic and prospects to your business. The easiest way to get started is to learn some basic Internet marketing strategies for home-based business.
The first step is establishing yourself as a person who provides value. The Internet is where the vast majority of people are going to go to find out about home-based business opportunities, so you want to build a significant presence so you and your business get noticed. Offering value and SELLING YOURSELF BEFORE YOUR BUSINESS is an effective strategy known as Attraction Marketing. You do not want to be the person that does nothing but flaunt their business to everyone. You want to be the leader, the mentor, and the person who shows others the path to success.
Next, you need a way to obtain your website visitor's information so you can turn them into a customer and business partner. Without their information and the ability to speak to them, find out their needs, and build a relationship, there's really no point in having them visit your website. To get their information, you need a "squeeze" or "capture" page that offers your visitors a giveaway for providing their information. This can be a free report, newsletter, e-book, or any other useful piece of information they can implement.
Once you have their information, the next, and most important step begin: BUILD A RELATIONSHIP WITH YOUR PROSPECT! Do not just call them and shove an opportunity in their face. This is unattractive and makes you appear desperate. Simply give them a friendly call to introduce yourself, give them a voice to go with the website, and answer any questions they may have. Keep your conversation as focused as possible. The call is all about them, but you want to be sure you're uncovering the information that helps you decide whether they are a person you want to work with. You want to recruit the best, most qualified candidates into your opportunity.
The reason so many people fail in the home-based business industry is that they skip over the simple steps and go straight for the sale. But the most successful networkers apply these Internet marketing strategies to their business every single day. It's a very simple formula and has been the proven method of success for top Internet marketers.
