For small businesses that want to create new marketing channels, acquire new customers, and improve the bottom line, the internet has proven to be extremely effective method and one that virtually (pardon the pun) has no limits.
There really is nothing stopping you except except the limits of your own creativity, a sound internet marketing strategy and a plan put to action.
Why do you think online communities like MySpace and then Facebook grew at such a rapid rate and became extremely valuable to search engines? It’s mainly because Microsoft and Google both understand the value of the users they have. The traffic will flow through their search engines and increase the total number of users of their platform.
But what about small businesses that want to leverage an internet marketing strategy? Can they do the same? Well, from statistics, it seems like the social revolution online is only beginning and there are several ways to do it.
First, the use of social networks by local small businesses can generate value and eventually profits for them by not only helping to build their brand but also by helping them establish more personal connections and interaction between their customers and potential customers as well. In addition you can gather valuable consumer behavior through these social networks. You can better understand and test what kind of offers they respond to and also what they want.
Another important corporate internet marketing strategy would be search engine optimization or SEO. This is a vast opportunity, especially at the local level, for small businesses to quickly rank highly in the search engines and dominate any competitors. It is a way for customers who do a search on the internet to find you and your products and/or services.