With over 80 million users worldwide, Facebook should be leveraged by anyone involved in online marketing. Here are some social marketing tips for utilizing the web's largest social networking site.
Starting your own Facebook Group is a great way to start social marketing. Groups make it easy to interact with others. They're also great because of the content you can upload – such as photos and videos – and the content management systems, such as discussion boards and the "comment wall".
Groups do require a little bit of management. As your group grows bigger, it becomes easy for the group to loose focus. Spam becomes a problem after a certain growth level. This is nothing you can not overcome, if you'll just spend a bit of time tending your Facebook Group. Have some sort of screening process for new members, and make sure to post regularly, to keep going with direction and focus.
Facebook Pages are great for open business accounts. They were made just for businesses to promote themselves with. Facebook Pages can have Facebook applications to them, as well as other things like flash and html. This gives you more on-page interactivity than you can get just doing a group. You can also get more fans than you can with a group, as groups have fan limits and these pages do not.
One disadvantage of these kinds of pages is that you can not invite new people via fans, like you can with groups. You can, however, share it with friends. This underscores how important it is to use everything Facebook (or any social media site you're on, for that matter) offers you. You need to leverage each feature's strength, while covering each feature's weakness, when possible, with eh strength of other features.
Facebook even has its own classified section – the Facebook Marketplace. You can place your ad by geographic region, and interested parties can view your profile – even if they are not on your friends list!
Be sure your read the terms of service and stick to them like glue, though. It will not help your social marketing efforts one bit for Facebook to thing you're a spammer or black hatter. In fact, you'll through a lot of time and potential money and traffic down the drain, if you come off as a spammer! So be sure and read Facebook Marketplace's terms of service, and always stick to them!
Facebook networks are great places to find new traffic, check what the competition is doing, and get your hands dirty doing direct market research. Like groups, networks allow people to post comments and take part in forum events. Unlike groups, networks have no single person in control. Networks are a great place to see what your market or niche is talking about.
Groups, networks, Facebook Pages, and the Facebook Marketplace are all excellent opportunities for social media marketing. I hope these social marketing tips will help you use Facebook to its fullest extent!