There are many stages of personal brand conception; we will explore them all in this series The Dividing Factor. Let us begin …
When most advertisers attempt to put a new spin on something you have to realize it's only evolution, not biogenic formation!
What these "gurus" and "masterminds" are doing is trying to "brand" an old product or service to make it the DIVIDING FACTOR from it's competitors. Many of them fail (at branding) because it does not take most long to figure out they just bought a shiny, new terminology, at best!
Words can have a great impact on people. A brand, however, can have a lasting impact on your customers and your business, as a whole.
Brand Development in Real Life …
In this piece, I will be speaking to those who want to deliver more than just THE GOODS!
I'm speaking to those who have decided to be in business for themselves only, for the LONG HAUL.
I'm speaking to those who not only have something to sell, but something to say.
I'm speaking to those who want to enrich the lives of others with their services.
I'm speaking to those who want to be remembered for something.
I'm speaking to those who look at their bank account as the result of what the people have gained. – Copy Queen
Brand Conception – The Beginning
The stages of building your brand begin with acceptance of self identity, skills, resources, and desires (particularly in that order).
- Knowing who you are is a HUGE part of knowing what you want. Assessing your skills is easy, that's why it's second. As a mentor, I find that some people are so hungry to create something, simply because they never really put together an identity of their own. Find out who you are and what makes you special. This is what you will absolutely be selling!
- Assessing you skills is the easy part. Fitting them into your business model may be a little more complicated. Proper knowledge of your abilities makes your job easier in the long run. It allows you to be honest and exude confidence and authority when presenting. Choosing a mentor that is skilled in marketing can help you choose the strategy that is best for you. If you do not have any training in basic marketing and sales, you will be spinning your wheels in any business venture. Do not sell yourself short by not having the appropriate leadership. If you can not afford it, you better know how to make some friends !
- Make note of your available tools, monthly cash flow, and monthly expenses. Do not invest more than what you have on a "whim!" Make very cautious decisions regarding your revenue based on your budget, and DO NOT OVERSPEND. When you begin to make profits from your business, you can invest more in your business
- Now that you know who you are, what you have to offer, and what you have to work with, you can set some goals for yourself. Set some realistic, 90 day, financial goals for your business venture.
After you have set those goals, we will move onto market research in brand conception . Many people have chosen a product only to find out that there is no real need or demand for it. Others chose a marketing strategy that they knew nothing about and worked at it day and night to no avail.
Many people think they have developed a great product, yet no one else is convinced it's great.
Maybe it's the wrong timing.
Maybe it's not fully developed.
Maybe you skipped out on marketing training and you just do not know how to sell.
Maybe you did not target the right audience.
Maybe you should stay tuned for Part II of Personal Brand Conception Stages – The Dividing Factor .
Source by Andi Brown