Selling jewelry whether through online or your local shop is never been easier. The main reason is the jewelry niches that the seller chooses are too competitive. In this article, we’ll show you how you can start building your own small jewelry business and sell effectively.
- Find jewelry niches
Before you start anything, we advise you to find a few profitable jewelry niches. You can use Google Search Engine to do the research. Please remember this is very important steps to take. Please do not target competitive niches like Heart Jewelry, Animal Jewelry, Engagement Ring, Eternity Ring and etc.
Google Search Engine show that 60,500,000 result for just ‘Silver Jewelry’. We don’t say that you should not target ‘Silver Jewelry’. They are just competitive and very challenging if you go into it. Pay Per Click Advertising will easily cost you USD 2.00 or more per click.
Try to target the sub-niches of ‘Silver Jewelry’.
Let me give you an example:
Heart Jewelry – Triple Heart / 3 Heart Silver Ring, 2 Floating Heart Necklace, Pave Heart Pendant and etc.
Animal Jewelry – Running Horse Silver Pendant, Baby CZ Gold Elephant Ring and etc.
Engagement Ring – 3mm CZ Silver Eternity Ring, 2 Stone Red CZ Wedding Ring, 10 mm Oval Engagement Ring.
Do you get the idea? Above are just a few examples of the sub niches of the big jewelry niche. Please do take note that jewelry is a broad area that consists of Silver, Gold or Platinum.
For sellers who sell online, the keywords for your jewelry title are very important for the search engine.
- Find a good jewelry supplier
Next, you should look around for a good and genuine jewelry manufacturer or wholesaler. You can find a lot of supplier information online at Alibaba.com. When you source jewelry, you have to at least select 30 or more items for that particular niche. Why? When a customer who are looking for ‘Heart Jewelry’ arrive at your local shop or web site, the higher chances that they are going to buy if you have more choices for them to look. The more designs you have in ‘Heart Jewelry’, the better it is. Please remember not to just sell any designs without doing a proper research.
You can source jewelry from Malaysia, Thailand, India and China. Different countries have different designs.
- Start a jewelry online store or local shop
Starting an online shop is easy. You do not need to be a computer expert to sell online. Most of the web hosting companies provides an online store package for you to purchase. Please get a good one based on your budget and business needs. You can post items to site like Ebay.com, Amazon.com, Etsy.com or other marketplace you can find online. While you setup your online store, please remember to categorize your jewelry designs and collections. Keywords and title for your jewelry are very important for the search engine.
The conventional way is to open a local shop in your local community area. Shop rental can be extremely expensive. If you are going to start a local shop, the strategies are still the same to have many designs at one particular niche as mentioned above. Good Luck.
- Give Discount On Big Days
A lot of people will buy 1 month before the big days like Christmas, Easter, New Year, Halloween (If you have Halloween jewelry) and St. Patrick Day. Most of the local shop or online store will give discount to all their buyers. If you want to sell more this time, you too need to give a discount too. Send out email to all your subscribers by telling them your discount coupon. You can also advertise on magazine or newspaper.
- Give great customer service
When you receive email or complaint from your buyers, please take it serious and come up with a great solution for the problem. Reply your customer promptly in within 2 days maximum. If there are a parcel lost issue, offer a re-send of parcel to your buyers or refund to the customer who do not want to wait. Great Customer Service = Long Term Business
If you are a beginner, you can start with selling through online. You can purchase wholesale from supplier online. Do your market search by selling in Ebay.com. If they sell well, re-invest into the designs that sell. When you are doing well, expend it by starting up an online store. It can be costly on advertising but it will help you to build up your brand and asset for your company.
Before we end this article, we have one more amazing business idea that we can share with you. If you have a passion to start a jewelry business, we are looking forward to work with you and help you. This is the idea of joint venture or partnership and I know it will result in benefits for both of us.
You can spend some time to do a research at your local country or market to find out what kind of designs that most people are likely to buy. For example, we are from Malaysia and we know that what kind of designs the Malays or Indian likes.
Next, you can send us photo or hand-draw the designs to us and we’ll craft it. You do not need to pay us any cost, down payment or investment for your new designs to be created. When we are done, we’ll send you the pictures of the finished goods. You can promote with the pictures or you can buy bulk or lot from us. You’ll be the distributor for your market for those designs you send to us, which means we won’t sell those jewelry to other sellers but only you.
We want to create long term business relationship with all our customers. If you have business, same go for us too.
Advantage: You can have all your designs crafted and created without initial cost or investment.
If you are interested, please contact us at http://www.shopfashionstore.com/contact_us.aspx