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eCommerce platforms

Internet Marketing Power Tips: Brainstorm Your Business Requirements First

Are you considering building a business web site or re-designing the one you already have? Here are some of the fundamental things you need to brainstorm to get the internet marketing power your business needs. Focus On The End At The Beginning A business website can’t be all things to all people. In fact, you’ll soon find that it shouldn’t be. The expense in time and traffic costs can be better used with qualified prospects and existing customers. For starters, ask yourself: What are the basic goals of my internet marketing efforts (e.g., branding, lead generation, customer service, direct sales, corporate communication)? Now narrow your basic goals down to specifics. What types of web visitors do you want to attract? What are your goals for each type of visitor? Try to ...

Discover How To Boost Trade With E-Commerce Business 2011 Trends

The e-commerce business 2011 trends have moved on considerably from last year. As technology and consumer habits are constantly evolving, the trends also change. If you want to ensure that your business stays ahead of the competition, and goes from strength to strength, it is important to keep up to date with the latest marketing concepts. Though the internet is still at the forefront of advertising in terms of e-commerce, there are new tools, or changes to old tools, that you should be aware of. More institutions and businesses now take advantage of Twitter. Though the service has been around for a couple of years, it is only in the last twelve months then it has become a must have tool in the arsenal of online marketers. No matter what service or product you offer through your website, T...

Targeted E-Commerce – 3 Important Points on How to Get Started With E-Commerce

E-commerce is the latest and the newest craze in all points of the world. A lot of people are venturing into e-commerce for so many reasons that are better not to be elaborated at this time. But what is important about e-commerce as the next business medium is that it is capable of providing a better avenue to conduct business to almost all prospective clients there is in the world. For this reason, a lot of people are being goed into jumpstarting a career in the arena of e-commerce. So, if you really are thinking about venturing into this, you may need to take some of these pointsers: a. If you want to do well in e-commerce, show your targeted clients that you are the most trusted and established business site that they can deal with. It is essential for people to trust the e-commerce bec...

How to Strengthen Security and Protection of Your Magenta Ecommerce Store

Whenever we think of a leading Ecommerce platform, the first thing that comes to our mind is Magento. But together with this thought comes another question in our mind about the security of the online store. Security plays a direct role on the success or failure of your website as ecommerce platforms are great targets for hackers and any compromise can lead to major disrupted operations, leaked financial data and also compromised customer information. Website owners must always remain vigilant to keep their online business operating smoothly. Now the question is how can you enhance the security of your Magento ecommerce website? Maintaining the credibility and reputation of your brand is seriously important and no company can afford to lose it. Here are some tips that you can adopt to fend...

Using an eCommerce Payment Provider

The payment options available through your eCommerce website are an integral part of your business. The provider that you choose influences both your processes in terms of processing your cash-flow and the number of orders you have coming in. Fortunately for you, there are plenty of affordable options on the market, whether you’re expanding to add a new payment option or you want to change from your current provider. While the amount of choice open to SMEs in this aspect is great, it can make it difficult to choose the right eCommerce payment provider for you. We’ve got five key areas that you need to consider when you’re searching for a new partnership. Compatibility Your payment system should seamlessly integrate with your website, providing a smooth process for every c...

Increasing Smartphone Usage for eCommerce

The mobile revolution is nothing new – we’ve known for the last two years that mobile internet usage was increasing, with Google’s announcement that it would implement a default mobile index in 2018 as the ultimate confirmation of this sea change. What is new however is the role smartphones now play in eCommerce with shoppers using their devices at all stages of the buyer journey, from research and comparison right through to check out. Black Friday and Cyber Monday confirmed the unassailable truth with Adobe reporting a record 39.9% of web traffic to retail sites originating on smartphones on Cyber Monday, with a bumper £1.13 billion of sales being transacted on mobile devices – a huge 12% higher than previous years. Popular devices As you’d expect from the m...

Miva Merchant Web Design – A More Affordable Ecommerce Method

For today's business owner wanting to either have a new ecommerce website built or needing to take their brochure website and turn it into a money generating tool, finding the right web designer can be difficult. There are so many companies and designers out there, it's hard to say what one is right for your specific needs. The next problem is finding a designer or company that can perform the necessary work your business needs to complete your website for an affordable price. That's where the option of third party shopping cart solutions come in. There are many programmers than can build an ecommerce website that works specifically for your exact needs and wants. If you are looking for a highly complex and very specific shopping cart system, then having a programmer that speci...

Staying Ahead With a Powerful Website Ecommerce Design

The world has entered an era that is fast becoming highly dependent on the internet for anything that you can think of. As A Matter Of Fact, these days, the Internet has become a way of life. Commerce has grown from barter to trade to ecommerce. There seems to be a business boom in the internet that many companies, regardless of the size, establish their own web front. Since the internet is also a world wide competition for these business companies, it is therefore crucial to develop cutting edge website ecommerce design to stand out. Website ecommerce design is important in increasing site traffic. Several studies have been made and presented that prospective customers and visitors tend to visit a website that has well-designed graphics and colors, has very intuitive layout, and has profe...

Premium Web Cart vs Standard Web Cart – Critical Ecommerce Decision

A premium web cart versus a standard web cart, which way should you go with your ecommerce business? How you make this decision can literally decide the short term and long term future of your online business. This decision extends far beyond the simple layout of your website, it actually affects your entire marketing and sales strategy. So let’s compare the basic concepts of a premium web cart and contrast these virtues to a standard web cart. Standard Web Cart – Just The Basics When people first decide to get an online business up and running, they’re often thinking about 1 thing and 1 thing only: how do I sell my widget and collect the payment? But along with the excitement of the new business prospect, there’s the accompanying fear that goes along with any new s...

Useful Selling Tips For Merchants With Ecommerce Solutions

Selling is an art at times. You need to know what your customers are looking for. And competition is tough with so many other sellers offering competitive prices in the market. You will need to make sure that your ecommerce solutions is able to help you sell wisely. Here are a few pointers that will help. Cross-Sell Your Products Your hosted shopping cart should come with cross-sell features that allows you to suggest different types of products to your customers whether they are at the checkout process or even when they are browsing through your range of products. The thing about this feature is that it allows you to promote different types of products to your customers which they may not even be aware of in the first place. And if you have other customers who have purchased those product...

eCommerce: Why Cross-Selling Is an Important Element Beside Your Layout

The year 2016 presents tremendous opportunities for cross-selling techniques. eCommerce businesses can actually bolster sales records by even up to 30% by resorting to cross-selling. As a retailer, you do have the chance to generate extra traffic during the sales period by adding new features and optimizing user experience. eCommerce: Strategies to Shore Up This Particular Technique Cross-selling entails the practice of boosting sales by providing additional (but relevant) products along with the product the customer is already looking for. For instance, if a potential buyer is looking for a laptop then you can generally present them with the additional option of choosing laptop covers as well. While most may think that it's not that difficult to make a buyer shell out a few extra buck...

ECommerce Design and Usability

eCommerce design and usability factors have a substantial impact on the success or failure of a webpage. Optimizing your ecommerce site according to best usability and design standards is a must for all entrepreneurs thinking of getting started with an online business. Here are a few tips and guidelines regarding ecommerce usability and design. Perfect Design in ecommerce: Ecommerce design is not all about fancy eye catching colors, layouts, rather it should be something that tells your visitors what product or service you offer and how professional you are. If your visitors get confused and do not understand what you sell, they will never spend a penny on your site. It is also important to develop and design your ecommerce site focusing on SEO factors because [search = sales = earnings]. ...