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malaysia market outlook 2017

Factors Affecting Marketing Strategy

Marketing strategy: Marketing strategy consists of some valuable plans that integrate an organization’s marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company. Marketing strategy is developed by considering the following factors: Environment analysis and marketing research: The observation of external factors that promote success or failure of a company is a most important marketing strategy. The external factors include economy, competition, atmosphere, transport system and solicitation of data to resolve special marketing issue. Market selection: For better sales of a product, market selection is significant. The ...