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How to Think Like a Marketer

Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales. Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales. Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing mindset. Think like a marketer. When you have a marketing mindset, you ask how you can build brand awareness to help your target audience become familiar with your products and services, and you as well. Developing that know, like, and trust factor with your audience is key. As you develop a marketing mindset, ideas of how to meet marketing goals on a daily basis will come easily, but here are a few ways to get started: Know Your Prod...

Benefits of Video Marketing

Not much long ago, website owners would just rely on textual marketing and articles for promotion of the products and services they offered. But now of course, with the advent of innovative Internet tools and advancement in technology, video marketing has become an important medium of marketing on the Internet. The main plus point of it is that one simply has to watch a short clip which is mostly engaging. There are a number of video marketing sites on the Internet and almost all of these websites do find a link to the original sites thereby boosting their traffic and in the long run profits, as well. The Internet marketers have recently started considering it as a viable option for advertising different products and services as realization has dawned upon them that a well made video can w...

Facebook Marketing And Its Effects On Your Business

Facebook Marketing is one of the best ways to promote businesses online for its large and steady growth in terms of its number of users and the ease of access and creation. This number of users alone offers opportunities of a successful online advertising campaign and certainly that is a good effect for your businesses both for starters and on-going businesses. Social networking websites let users create profiles and exchange information and interact with each other through different applications and messaging software and Facebook has it all. By creating profiles, Facebook lets users specify their interests and provide helpful information which may be used by businesses such as yours for example to filter out the number of prospective customers that will help you configure your marketing ...

What Is Internet Marketing?

What Is Internet Marketing Basics Many may ask, “what is internet marketing?” Internet marketing resembles traditional marketing in various methods yet it could be vastly different in others. A traditional advertising and marketing training or knowledge does not guarantee you success, however, many of the ideas you’ve developed can be helpful. Internet marketing is connecting with various people on the internet through multiple forms of online interactions. Some of the most used forms of marketing are: Facebook Twitter LinkedIn YouTube Forums Article Marketing Quality -VS- Quantity If you are going to use blogging to grow your business’s internet visibility, develop a balance in the quantity and quality of your postings. You want to keep your followers interested an...

What Are the Successful Strategies in Network Marketing?

The majority of people in network marketing continue to search for successful strategies as they find traditional methods being taught are much too hard. So why are we content on teaching strategies that have a known high failure rate? Are these people not cut out for Network Marketing, or is there something systemically wrong with our strategies? When I first got started with network marketing I thought it was a bit odd that I was taught to approach all of my friends and family, or better known as our 'warm market'. Though I did it because I thought it made sense for these people who know and trust me, so why not. Like many in the industry, I was shocked at the resistance I was faced with. But I was determined to make the business work and figure out successful strategies that I c...

Increase Sales With These 12 Sales & Marketing Strategies – Idea #6

This is the 6th in the article series: 12 Sales & Marketing Activities to Increase Sales.  The entire list is included at the end of this article, but the focus of this piece is differentiation, or how your business is perceived to be different by your prospects and customers. Do you think your prospects and customers could tell someone how your product or service is better than the competition’s?  If not, you need to do a better job of educating them and continuously reminding them.  If you are not doing this, it makes it very easy for your customers to go to your competitor because they do not understand why you are better. This is a common dilemma so many companies face and it can be easy to ignore – especially if you are in a fiercely competitive industry...

The Role of Online Marketing for Small Business

Small businesses may feel that they need to be more limited, and more prudent with their resources. However, it is more important for the small businesses to make themselves more visible and give themselves a voice. While several of the different media that are available may prove rather expensive for them, online marketing is among the most economical and effective ways for small businesses to promote themselves. Here is the role of online marketing for small businesses. Having an online marketing plan will help you reach out to a larger section of the public. Most marketing and communication initiatives find themselves constricting you in terms of their location or their scope, while the internet is truly limitless. Being able to explore and expand on the internet is a wonderful way for ...

Things That Professional Marketers Offer to Your Business

As a local businessman conforming to the new ways, it wouldn’t be a surprise if you’re using local search marketing to advertise by now. In a nutshell, this marketing strategy has completely changed the way local business owners see online marketing. A few years back, internet marketing isn’t a lucrative investment because it’s pretty expensive to start with. Today, online advertising is so accessible that even business owners who don’t have the money to spare for advertising can do a little marketing. Even though businesses can benefit a lot without spending some money for it, things get a little bit different when you’re thinking about using this marketing strategy as a centerpiece of your local advertising. Local search marketing relies too much with ...

5 Cheap Music Marketing Methods for Creative Musicians

No matter how gifted you are or how how equipped to rock a venue with your performances, without proper promotion, you and your music will go nowhere. Harsh as it may sound, that's the sad reality. But do you know that even without unloading a hefty amount from your wallet you will still be able to promote yourself as a musician quite effectively? Well to quote Barack Obama "Yes we can". All it takes is a little imagination, effort and time and you're on your way to making yourself known, or at least, taking the first few steps to get your name out in the world. This post is inspired by an article by Marlin Bressi on bukisa.com. Thanks for the info Marlin. 1. Post-It notes Who says that this invention meant for the office should only be confined to office works? This bund...

Business-To-Business Marketing Research

Prior to the advent of advanced market research techniques, most companies were essentially product-focused. They employed scores of sales personnel to push their products or services into the market. Modern marketing methods are influenced by the social sciences, particularly psychology, sociology and economics. The market-focused businesses first try to determine what their potential customers desire and then proceed to build the product or service. The marketing theory and practice is justified in believing that individuals or businesses use a product or service, either because they have a need or the product or service has a perceived benefit. The related tasks undertaken by the Business to Business or B2B marketing research agencies include, compilation of formats collecting informati...

Affiliate Marketing – Links to Your Websites

You’ll read it over and over on the internet and I’ll stress it again now, getting highly targeted traffic to your websites is of the utmost importance. One way is to link your sites to other websites that have high traffic volume because it will mean your site can share each others traffic, more importantly, if the other site ranks high with the search engines it will help your site rank well also.  The search engines can and will determine your page rank based on the the link popularity of your websites so, it pays once you have your sites up and running to launch a very aggressive linking campaign.  It will benefit you greatly. Articles are also a great way to generate traffic plus links to your sites, high quality, original articles submitted to article sites, ezi...

Marketing to Oil & Gas Companies

Sound familiar? -'How to market your company in a business downturn 'or' The Top Things to Do now to Gain an Advantage in a Down Economy 'or' Marketing that actually Works in a Recession '. It appears where you look these days someone is offering a secret formula for promotional strategy, B2B lead generation or lead nurturing in a down economy. So, what must you try? Are any of these articles basically useful? The funny thing is though some of the surface outlines of these 'new' rules or tactics appear engaging they are often repackaged golden rules that should never be ignored in your promotional programs. These time tested basics ring true in any economy: -Value – concentrate on delivering business worth to your purchaser – know thy audience -C...