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marketing strategy

CD Release Strategy – Three Most Important Steps

A CD Release and Tour require three important planning steps. This is Step One of a three part series. Determine the scope of your capabilities based on where you are right now in your career and what you would like to achieve within this next year. Let the following factors guide your plans. Budget- did you include money in your budget for marketing and touring? How much did you set aside for sending CDs to print, broadcast and internet media. The larger this budget, the more extensive your campaign can be in a shorter period of time, perhaps even using outside promotions companies. If you don’t have a huge budget set, don’t worry, you just need to be more strategic and refined in your scope of outreach over an extended period of time. This approach can help you reach your tar...

Facebook Ad Power Review – A How-To For Facebook Marketing

Facebook Ad Power is the newest Facebook marketing product, put together by Ryan Deiss. It was bred out of the need to find traffic sources other than Google AdWords for Internet marketing, but the strategies can be applied to any marketing campaign, no matter the industry or niche. Facebook serves more than 38 billion ad impressions each and every month, and that number is only going up. The traffic itself is extremely high quality – oftentimes better than what can be found on Google itself. The difficult thing with Facebook Advertising has always been getting ad creative and landing pages approved. Facebook has always enforced terms of service that were exceptionally stringent, and that can be a big issue with people trying to get started. At the start, Facebook wasn’t very e...

What Is A Website Content Strategy? How To Develop It?

A digital marketing plan is incomplete without incorporating content in it. It shares a common podium with interface design, user experience, SEO, web marketing, content development, and public relations. It basically focuses on the creation, planning, governance, and delivery of content, which not only combines the words on the web pages but also the usage of multimedia and images. It will help in enhancing the user experience of your website. Keys To Consider Before Developing The Content Strategy A complete knowledge of the website Content should be written for the audience to ease their web experience It should be plagiarism free and unique Channel awareness is essential Effective management of publication and creation What Is The Need Of Content In A Website? Generate New Leads: Conte...

Sorting vs. Selling – The Strategy That Will Set You Free

So many people looking to start a home business are under the impression that you have to become a door-to-door sales person, professional telemarketer, or a Mary Kay lady doing home meetings to make money. All wrong. (Well, unless you like to do that sort of thing). Here is the rule we live by as home business owners, we sort and we market. We do not sell! One of the quickest ways to fail in network marketing is to become a sales person. A selling superstar is easy to spot. They jump in with two feet and start sponsoring people like crazy, I am talking 20-30 a month. You could not be more excited, and you think you have just hit the MLM jackpot! Here is what will happen. Within two months, all of those new reps sponsored by your super-star, start dropping like flies until nobody is left. ...

Social Media Management: The New Trend in Online Marketing

While there is a wide range of variety when it comes to online or internet marketing, one of newest and quickly becoming the most popular of them is social media management. Just as the title suggests, social network management is about creating an online presence for your business or organization through the use of different social networks like Facebook, Twitter, LinkedIn and many more. The popularity comes from the fact that it is virtually free, very easy to use and supervise, and it allows any company, no matter what the size or type to directly communicate and connect with your customers. With the power of social media to reach a large number of your audience directly, there is no wonder why many businesses find that having their own social media presence is very important. Through t...

Survey Your Connections – A Creative Social Networking Strategy

The world of social media doesn’t just involve socializing. Social media marketing is quickly becoming quite a large part of business marketing campaigns worldwide. Businesses, big and small, are using social networking sites to capture the attention of clients, and in the process are finding a wealth of new opportunity. While social networking is an excellent tool, it doesn’t just stop at sending out tweets, status updates, answering questions and writing up blog posts. Social media is evolving so quickly that the opportunities for Internet marketing are now endless. The trick to succeeding with the ever evolving world of the Internet is to think outside the box. Whether you are sending out a blog, a white paper or a survey through social media, you have to ensure you are not ...

Spirituality and Your Business

Your business isn’t just about marketing and income and strategy. It serves a higher purpose. It connects you with others. It serves the impact you want to have, your unique positive contribution to the world. In order to have that impact, you’ve got to bring your whole self to whatever you’re doing. When I’m working with my clients, we talk a lot about authenticity in marketing. Authenticity includes bringing your thinking brain to the process, to your strategy. Authenticity includes bringing your feeling self to your marketing: laughter and emotion, your passion for what you do. Authenticity also includes another realm. Bringing your authentic self into your marketing and your business includes bringing your spiritual self, your connection to the Divine. Being con...

Tips for Using YouTube for Business Marketing

Business owners and marketers know that the traditional forms of marketing are important, but not many marketers think about using simple tools like YouTube for business promotion. There are essentially many ways that YouTube can benefit a business, but business owners must do specific things to make YouTube work for them. Here are five tips for using YouTube for business marketing. 1. Create Tags There are many great videos that don’t get seen simply because the uploader didn’t want to create any tags for the video. YouTube gives people option of including relevant tags to help their video get found. Marketers are the worst about not using the tag system. If they do use tags, the tags are usually few or not dominant. 2. Produce A Quality Video The quality of your video says a ...

New Product Process – Steps 1 – 4

1. Idea Generation (Concept) The new product development process begins with ideas or concepts. Where do new ideas come from? They can come from employees, vendors, current and potential customers, management, competitors, and yes, family and friends. ACTION: The Product Development team should have and/or establish a system to capture all of the ideas and score the concepts based on the company’s interests. 2. Idea Screening Step 2 is idea screening. This step is part of the process to screen the “yes” and “no’s”. This process is important to reduce the concepts and choose the decent ones. The process could take a few days or weeks, depending on the company and the approval review. The concepts chosen are those the company feel will turn into profitable...

Painting Business Plan – 9 Tips For Creating A Killer Business Plan

The ideal “painters marketing plan” should include these following components 1.) Finding All the Painting Customers You Can Handle. If you know how to do this you got it made and you can make as much money as you want. Whether a small, 1 to 2-man painting operation or a painting company that has a large painting crew, you can make it happen when you know how to find customers. 2.) Knowing How To Estimate Paint Jobs – for maximum profits, this is the second power stroke that should be in a painters marketing plan. When you know how to get as close to the “threshold of pain” as you can get, (the maximum you can charge someone before price resistance kicks in) whether residential or commercial, you can MAX your profits. 3.) Customer Retention – just how mu...

Snapchat for Marketing – A B2B Marketer’s Story

“I need another social network for B2B marketing instead of Facebook and LinkedIn” I was thinking. “But I don’t have much time to spend hours and days on any new social network that doesn’t offer me any value,” I said to myself. I was quite uncertain about using Snapchat for business purpose due to the varying opinions from my acquaintance. But somehow it got my attention and I decided to try it myself. IN addition, views from Garyvee and HubSpot about Snapchat that “it can be wonderful for B2B” influenced me to take a closer look at Snapchat. And I found myself somehow curious thinking after all what it is all about? So one day I decided to go for an experiment and determine whether it suits my needs or not. Starting Hands – On to Snap...

Digital Marketing Training

Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on! As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate students and professors in the field of Digital Marketing. A certification from Google is the best way to make your CV stand out. It will portray you’ve got genuine digital skills, and that you are motivated to work in today’s business world. Digital marketing promotes both products and services using digital technologies, like Internet, mobile phones and many other digital mediums. Students that complete the course and get certified ...