Someone recently shared an interesting story about a very successful doctor who was able to acquire 32 new clients per month. This is an astonishing accomplishment for any business owner, and upon asking him what the one strategy he used to accumulate that many clients, he said that he did not have one strategy that got 32 clients. He implemented 32 DIFFERENT strategies that each got one new client!
That's takeover marketing in a nutshell. So often I hear network marketers complain about not having enough quality people to talk to about their business. When probed, I discover that they implement only two main strategies: 1) contacting their warm market; 2) Cold calling (unqualified) strains. If you want to catch a lot of fish, you must cast a wide net. You can not expect to have massive impact until you take massive action.
Your mindset has to be focused on how many different ways you can attack in order to penetrate the fortress of prosperity. On the internet, there are limitless ways to get in position to be seen and heard, and quite a few strategies are free; all you have to do is invest the time.
Here's a short list of takeover marketing strategies that you can begin to implement. Set a goal to get at least 2-3 new customers from each and you'll see your success skyrocket:
-Video marketing (YouTube, Viddler, Yahoo Video, etc.) – join all the major video hosting sites and submit content regularly
-Ezine Article Marketing – some article submission sites will anoint you with an expert author status simply for submitting consistently. This raises your credibility.
-Blog Radio – set up you own syndicated radio show and broadcast across the internet in places like iTunes
-Live Video Stream – USStream.com is a free live video platform that some of the top internet marketers use to promote them and their products
-Free Classifieds – Do not slip on this one. Backpage.com is one of the best free classified sites to submit content to generate new business
Do yourself a favor and search Google for "top online marketing strategies" and other such headings to glean the collective knowledge of those who have found niches' in the marketplace.
You do not have to limit yourself to online strategies in order to make massive impact for free. Here are a few other ideas that will help you when you're face to face:
-Meetup.com – this website will connect you to local networking events in your area for any targeted audience. You can become a "regular" at these events and build your credibility.
-Private membership clubs – typically these clubs are a great way to become the resident expert in the group. Once you join, they will not allow anyone else with your particular expertise to represent, giving you exclusive access to the rest of the organization. Many of these organizations have a referral quota, so you're guaranteed to acquire new business.
-Drop cards – AKA "sizzle cards" that can be literally dropped anywhere and at anytime with advertising about your business. The most popular ones are those look like dollar bills. When implemented consistently and in the right places, you'll receive calls and emails on a regular basis.
As long as you do not limit your creativity, the possibilities are too numerous to count. You must first start with a strong passion to acquire business, then follow up with powerful systems to pull in the leads. Think like a bear hunter: set traps all over the place and where ever your target audience frequents. You'll get a healthy supply of new business when you focus on conquering your territory.
Carin Davis