There are many forms of Internet Marketing and some, like PPC, you have no choice but to pay for. With SEO because you can find all sorts of resources and tools that will help you achieve SEO basics without hiring a professional and allowing you to perform most work In-House. These are by far not the only free tools on the Internet, but they are some of the most useful and productive. I hope this list will help you expand your Internet business and give you a better understanding about what exactly the SEO wizards are doing behind the curtain.
1. adCenter Tools – adCenter itself is a useful tool even when not using it for PPC The Keyword Research Tool can generate lists of keywords useful for Meta-Tagging, etc. Although it costs to advertise with this tool it does not cost anything to make an account and have access to its features. adCenter.Microsoft.com
2. AdWords Tools – Once again PPC tools can be useful to the SEO of your website. Its Keyword Research Tool is also useful because this tells you the difference between Yahoo / Bing and Google's search volume when comparing the results from adCenter.
AdWords.Google.com/
3. Webstarts – This is the ultimate website design platform, it allows for most anything to interface with it and has full encoding and platform encoding capabilities. The free version allows you access to most of its features so if you design a great site you can make use of it and then improve on it when you can afford full version.
webstarts.com/
4. GoArticles – One of the key parts of doing SEO is article writing, companies will make this seem a huge task. Well I am writing an article right now, will take me a few hours of research and an hour of typing but will cost me no advertising dollars. The way this helps your sites SEO is by building links in your signature, every article you write sign it with your website URL. Go Articles is the best to use because it has no long review process, Ezines can take more than a week to do it within 24 hrs.
GoArticles.com/
5. Manta – Listings sites such as Manta.com are useful to increase the web presence of your site, as well as being a unique webpage that routes traffic to your website. These list sites have strong presences already and make it so you can glean a bit of their search power. Once you have made a manta listing look for other sites such as yp.com, bizwhy.com and local.com
manta.com/
6. Tumblr – A blog is another key tool for helping your search engine ranking. Every time you write a blog post you can sign it and add your website to that signature. Also if you blog about relevant subjects the people blogging will be interested in your services. Tumblr is one of the most widely recognized blog sites and has many neat features for use in the creation of a professional business blog.
tumblr.com/
7. SEO Quake – A really great tool that allows you to analyze any website by integrating itself to Mozilla Firefox. It allows you to analyze many different aspects of a site such as Inbound Links, Page Rank, Search Engine rankings and Keyword Density. It can also interface with the search engines and show you site info that way, so you can search keywords and get site info at same time. The main use of this tool is to see how effective your SEO has been.
seoquake.com/
8. Spyfu – You can use this tool to spy on other campaigns and get an idea of what keywords they are using as well as an average of their daily spend on Search Engines. It can be incredibly useful to get he jist of what your competition is doing. Extensive research with this tool can help you to build a stronger Keyword list and discern why certain search trends are occurring.
spyfu.com/
9. Stat Counter – is an invisible web tracker, a highly configurable hit counter and real-time detailed web stats. Insert a simple piece of their code on your web page or blog and you will be able to analyze and monitor all the visitors to your website in real-time!
statcounter.com/
10. Rank Pulse – Allows you to follow your standing under a certain search term over a period of time. Can check up to 1,000 Keywords at once.
rankpulse.com/
Many SEO companies will charge you an arm and a leg for these free services, there is no reason to pay for it unless you just want to have another right off for end of the year. With these simple steps you can save tens of thousands of dollars and raise your site 10's of millions of ranks. It will take somewhere between 1 and 3 months before you see any results from them but then you will be to compete with even the best SEO'd websites. Hope this was helpful, next I will make a list of 101 sites to help build links.