As they say the first impression is the most lasting one, what do you think leaves an impression of a company on its customers? Correct! The company logo is the company’s first impression.
The next question that arises is should the top management be actively involved in designing a custom logo for their business or should they just leave it to their design team or a third party design studio? Nowadays companies want to be more personal with their customers, as the logo serves as a communicator between the company and customer; hence they actively take part in designing their custom logos.
Some may view designing a custom logo as tedious, whereas it can be turned into a pleasant process if the following are kept in mind when designing a custom logo:
Logos mostly fail because of a poor font choice. It can be a little difficult to choose a font that will catch attention rather than let the identity be ignored. Certain tips can ease the choice of font:
• Avoid using common fonts, fonts that are used by the majority. Use a unique font that will make your company stand out from its competitors.
• Make sure your fonts are legible. Don’t try to get too creative by creating a font that is so unique that it becomes difficult for a customer or an onlooker to decipher.
• At times using two types of fonts makes your logo more communicative.
One should use colors to their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.
The first sense a brand appeals to is the sense of sight. If your logo is not appealing to the eye how can one be attracted to your brand or business? Carefully choose the image that will represent your company make sure it is in line with what your company does and in line with your company’s mission statement.
Another problem that arises when it comes to image selection is downloading an image for your logo without realizing it’s already in use by a company in the related or unrelated industry. That leads to many legal charges and issues.
Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly be able to recall your brands or business.