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The Power of Small Business Branding Through Private Labeling

The Power of Small Business Branding Through Private Labeling

Your Label Says A Lot About Your Business

A brand is a powerful tool in your hands, a visual image that encapsulates a

perceived value associated with your company, product or service by customers and

potential customers. As competition intensifies, small business owners are realizing

the power of branding through private label as part of an ingenious business

strategy. Owning your brand is not only an alluring marketing and sales tool, it

makes good small business sense. Wholesalers of private label products offer

resellers and diverse others the opportunity to build recognition for their own

company and product, as well as develop customer loyalty. With a lead on identity

and a secure on loyalty, new and repeat sales are sure to follow, given that your

product meets consumer expectations. The bottom line is: You will drive your

revenues and increase profits through the use of private labels.

Once thought of as a value-added, low cost substitute for higher priced name

brands, private label brands were referred to as store or generic brands; remember

the no name brand! Interestingly, the private label perception is blossoming in

today’s marketplace as the upscale alternative to national brands. As burnt cream

evolved into French crème brûlée, consumers now consider private label brands as

an affordable extravagance. Associated with distinctive, premium quality products

and services, private labels are now positioning as your own proprietary brand or

personalized brand, and rightly so.

Private Label Brands Are Packed With Benefits

A private label packs numerous marketing and sales benefits into your product. The

basics of any good marketing plan are simple: Increase your customer base,

increase the frequency of repeat sales and increase the average expenditure, the

question is… how? Designed to display and impress your image and developed

around your target market, propriety label may be the answer.

Your own brand is what sets you apart from your competitors and builds brand

loyalty. Differentiating your product as a unique brand also enables you to compete

on non-price factors such as quality. A smart move for small business because

typically, they cannot achieve sales volume levels to be a low price favorite.

Stocking name brand products does little to entice consumers into your brick and

mortar or online store. National brands are widely distributed and can be purchased

almost anywhere. A private label will bring customers to your place of business, as

your brand is exclusive. An additional benefit is that of product awareness, every

time a customer opens your private label product sitting on the counter top the

customer is reminded where the product was purchased.

Small businesses do not have abundant resources to spend on large marketing and

advertising campaigns like their national competitors. Your proprietary label,

imprinted on an appealing package, is an excellent advertising item and channel.

You gain exposure and get the word out about your business and product, requiring

little effort outside your input in the label and package design. Using a private label

is a cost effective method to market your small business.

Of course, customers will not rush back to your store and beat down the door for a

label. Establishing the brand with a high quality product is essential for repeat sales.

Generate trust in your brand by selecting a respected wholesaler who knows the

product and the business well. To promote consumer purchasing the reseller must

also perfect the private label to meet the desires and expectations of the target


Black Tea or Decadently Rich Chocolate Chai? You Decide

Let’s take a look at a fast growing, competitive segment of the beverage industry,

tea, to see how the benefits of private label are put into practice. Once trailing far

behind the specialty coffee market, tea is now surging in the popularity and so are

the sellers. The trend is driven by consumer lifestyle shifts toward good health,

luxury and pleasure. Specialty tea is forecasted to become a major portion of the

tea industry. Demand is stimulated by the new products available as consumers

seek extraordinary and exotic tea flavors.

It is essential reseller’s offer a quality product from a knowledgeable wholesaler

supplier, as product choice can make or break a business. Working in partnership,

the private label wholesaler and reseller will bring together knowledge, experience

and creativity in the design of a captivating label and appealing package. With

endless choices, from loose leaf to tins, the finally product is presented to exceed

the reseller and final consumers expectations.

An up and coming leader in the market, exhale spa promotes a whole body

rejuvenating selection of services based upon the wisdom of traditional healing and

movement therapies. To enhance the relaxing ambience of the spa, exhale serves

their own signature tea blends, formulated and packaged by Lapis Teahouse, a

provider of premium private label tea. Resellers turn to Lapis Teahouse and other

select wholesalers that offer both private label and custom blending services for a

competitive advantage. Private label companies build trust in a brand by selecting

and custom blending extraordinary teas for flavor, aroma, and quality. Exciting new

products are designed to fit the customer’s unique needs and compliment their

business image.

Private label producers serve a diverse customer base, and each benefit by selling a

private label brand. From a nutrition center prescribing the health benefits of

organic herbal tea, to an elegant teahouse serving a taste of luxury for tea

connoisseurs, a brand can be developed to reflect and project your image. You don’t

have to be a reseller to capitalize on the rewards of a unique identity. The private

label extends into the service industry to enhance professional services and

company ambience.

Small business branding through private labeling conclusively builds company and

product recognition. Positioning your unique product through private label, aimed

at your target market, results in an effective, low cost-effort marketing strategy. It is

the solution to getting customers into your store and back again and again… If your

company is competing in the beverage or any other industry by using other brands,

consider the benefits of your own proprietary brand. No matter how you label it,

small business branding through a private label wholesaler is powerful marketing!


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