The True Value of a Business Plan

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Many entrepreneurs see writing a business plan as simply a necessary checklist item for getting funded. But it is much more than that. Creating a business plan forces entrepreneurs to think critically about their business idea. It helps clarify the mission, the target audience, and the strategies to reach and serve that audience. The business plan also serves as a vehicle to gather feedback and validation. You can share your written plan with trusted advisors and peers whose insights may prove to be invaluable to your future success.

Additional resources:

Business Strategy:
Market Research:
Financial Analysis:
Budgeting:
Marketing:
Sales:
Pricing:

00:00 Welcome
01:55 Perfecting Your Thinking
04:24 Feedback and Validation
07:09 Components of the Business Plan
10:14 Implementation and Execution

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