At present, Magento holds 26% of the market share. This figure indicates how well Magento influenced the world of e-commerce development. This widely-known e-commerce web application has been used by some renowned brands such as Samsung, Nokia and Ford Auto in building their online stores. But, Magento e-commerce development is not only designed for large enterprises. Even small scale and new businesses can make use of the features of this platform.
Let us take a close look at some reasons why entrepreneurs should choose Magento for their developing online store.
1. SEO optimized
Magento marketing is considered as one of the best available application for e-commerce development because it is already SEO optimized. Its in-built SEO features help in the optimization of websites in the search engine results ranking.
2. Open-source application
Because Magento is an open-source application software, it is always readily available.
3. Multi-currency and multi-lingual support
Magento has multi-currency and multi-lingual support. It is available in around 60 different languages. It also offers various payment methods and currencies.
4. Highly flexible
Magento is designed with highly flexible framework. This feature allows professional developers to inculcate latest and advanced methodologies. Also, with the help of this feature Magento theme customization is made easier and quicker.
5. Secured authorization
Magento keeps the core components of the websites highly safe and secured. This secured authorization feature enables the avoidance of any data infringement coming from external sources.
Online shopping stores that are Magento-based are highly responsive and are compatible to devices with different sizes of screen. Magento-based online shopping stores can be accessed using Windows and mobile devices.
7. Feedback and review
Magento’s feedback and review service guarantees seamless communication between merchandisers, owners and buyers.
8. Cross-browser compatibility
Magento based online stores that have enabled cross-browser compatibility feature can be accessed with ease by users using various browsers. This feature prevents any usage limitation and enhances website ranking on different search engines.
9. E-commerce specific
Magento is the only e-commerce platform that offers custom-made shopping websites. With Magento, it is easier to get your shopping cart customized. It enables entrepreneurs to easily augment the themes and background of their shopping cart.
10. RMA policy
Magento has introduced a new Return Material Authorization Policy to attract customers. The return material policy makes Magento a one of a kind e-commerce platform.
Magento development offers integrated payment options which enables the shoppers to pay for the items they bought using various payment options. It has integrated third-party payment gateways like E-bay, Quickbooks and PayPal that are highly functional. This facilitate a convenient and hassle-free shopping experience for customers from around the world.