Pay attention to the information I would provide here; They are based on my multiple years of experience in providing search engine ranking services. There are lots of wrong pieces of information regarding SEO. Do you know that all it takes to rank higher is not far from your reach?
I have offered SEO and ranking services and advice to both big and small businesses. During these years, I've come to discover something essential; The sites that rank high usually share some common practices.
The anchor texts of the inbound links to your site
Using the anchor text from sites that link to your site, Google as well as other search engines are able to ascertain the theme of your site and determine what is best for your website in terms of ranking. Therefore, check that other sites are linking to you with both the keywords in your anchor text and URL – email them to this effect and ask them to update your link. Place your high priority keywords in the link.
Keywords featured in your title and meta tags
Meta tags have not stopped being part of the influencing factors to your rankings. Although they are no longer very weighty, meta tags work very well when it comes to placing your page in the right category. Meta tags also help to identify what search engines are likely to look out for in the course of spidering the pages. Ensure that your keywords are featured on your tags, and that the tags are well constructed.
What about the diversity of domains linking to your site?
A lot of search engines are not just concerned about how many sites link to your site, but on their diversities as well. This is the way to judge how popular your site is; This technique is quite helpful when it comes to enhancing your ranking.
Link popularity can be likened to Page Rank; The topic had been a subject of discussion in search engine forums for a while. There are several factors at work to assess the quality of webpages from external sources. The more popular and recognized the pages are, the more value their links add to your website.
Also, the root domain is one of the ranking factors. No doubts, you can employ dedicated pages or sub-domain to generate keywords in your URL; However, the best bait is still to have them in your root domain.
Finally, you have to continuously be on the lookout for better ways of carrying out SEO campaigns to get the best result.