Believe it or not, a big majority of online marketers and entrepreneurs are clueless when it comes to promoting the products and services of their business on the internet. While some try to replicate successful strategies of others, many do not bother to understand the actual requirements and market environment and decide to go on with random marketing policies. Obviously, both of these and many other similar tactics are useless to say the least.
If you want to draw visitors to your site, the first and foremost thing is to create and / or nourish the website with unique, fresh, relevant, and appealing content. The website should have how-to-use guides and should facilitate easy, quick, and informed decisions. It should be easy to navigate and friendly to be accessed by search engines and visitors. Secondly, you should have a close look at market trends, expectations of your customers, and competition before identifying the right keywords and phrases to promote your business online. While doing this task, you should be clear on whether you would be limiting the scope of your website to local or national or international market.
Secondly, you should always follow the strategy of healthy link building for promoting the website of your business. In short, links both in and out of your website should be relevant. It is also recommended that you make regular checks on the website to ensure that it is well coded and free from dead site pages and URLs. For this, you can always access online tools from the World Wide Web Consortium (W3C).
One of the biggest things that you always should remember is that search engines can not be outsmarted for long. You may gain temporary success with unethical tricks and backdoor links, but search engines would certainly get you and the penalies would be very harsh (complete ban, fall of page rank, etc.).
You should also remember that a website is only good till it gets fed with regular and meaningful updates on a continuing basis. Creating a website and ignoring it will do more harm than good. In other words, the entrepreneur of a growth-oriented business should have the determination, resources, patience, and perseverance to create and operate a business that should facilitate easy sharing and accessibility of information to promote quick and smart decision making for existing and potential customers . Furthermore, the website should have every possible tool, section, sub-section, and policy document that could be required by visitors to insure and reassure them that they are dealing with a legitimate, customer-oriented, and smart business .