This website for sell!!! Are you interest? Contact Us

malaysia marketing strategy

How To Use Google Trends As An Internet Crystal Ball

It does not seem possible to understand the behavior of Internet users, far less anticipate it. Google Trends does not explain why some changes happen, or how, but it does a good job at visualizing them. A marketing analyst though can get much more from this tool than just graphs. Understand the past to get ready for the future A few changes in Internet can be retrosively explained. Google Trends reports graphically how often a number of search terms have been searched for on Google over time. You just need to enter for example "animated gif" and compare the result with the trend for the search phrase "video clip" (literally, "video clip", "animated gif" ). Google Trends will display a graph whose ascending line is the frequency of searches of the to...[Read More]

The Secrets to Successful Internet Marketing to Increase Online Business

The secrets to successful internet marketing for your home based internet business could have been interpreted with the statement that what is most necessary is "Developing Trust For Your Online Business". In today's internet marketing realm, this is called Attraction Marketing. Definitions of "Trust": 1) Reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence. 2) Mutual trust is a shared belief that you can depend on each other to achieve a common purpose. In the good old days trust was almost taken for granted. Today, due to many factors and changes in the undering core of modern day culture, trust must be earned in every relationship. When someone says, "You can trust me", it is probably prudent to actually do just t...[Read More]

Digital Media Investments – What Opportunities Are Being Considered?

Are you currently running a Digital Media Technology or a Digital Media company or other media related companies and considering raising capital? This is one of the highly sought after sectors by the angel, venture capital and other investors. However, as the technology and industry evolve, the definition of “New Media” or “Digital Media” or “Internet Media” is becoming more and more broad. For capital seekers, it is a great trend as this means more companies are now expanding their mandate to include “media” assets, in this article, we revealed the our latest interviews and findings from VCs and Angel Investors about what kind of sectors and segments they will be looking in 2010. What are they seeking? In essence, the term Media / Digital Me...[Read More]

Multinational Companies (MNCs) Defined

Many authorities, scholars, and authors have variously defined multinational companies from different perspectives. Some of these definitions are meticulously written below: The Research Machines (2004) gives four definitions to MNCs. First, it defines MNC as a corporation that has its facilities and other assets in at least one country other than its home country, or that, which has offices and/or factories in different countries and usually has a centralized head office where they coordinate global management. Second, it defines MNCs as a business enterprise with manufacturing, sales, or service subsidiaries in one or more foreign countries, also known as Transitional or International Corporation (TNC or INC). The third definition given by Research Machines is that which sees MNC as a co...[Read More]

The 5 Uncontrollable Environmental Forces

There are two aspects of marketing that marketers have to understand and work with. These two factors are the controllable factors which are known as the four Ps of marketing; price, promotion, place, and product, and the uncontrollable factors, social, economic, technological, regulatory, and competition. An organization has complete control of the controllable factors, however, what happens when a firm faces the uncontrollable factors: The 5 Environmental Forces 1. Social 2 Economic 3. Regulatory 4. Competition 5. Technology Example of these factors would be; consumers changing their needs and wants (social), a change in technology (technology), government setting new regulations (regulatory), the state of the economy (economic), and a competitor entering the market (competition). The ma...[Read More]

Psychological Power

Psychological Power is the ability people have to disguise what they really want from you when they are attempting to persuade or influence you. Psychological Power is based on the ability to alter an individual’s perception of reality. This power (like most power) can obviously be used dishonestly. However, it is important to understand the various psychological tactics so that you will have a greater ability to detect people who are being dishonest or devious with you. You will be able to tell the difference between the Psychological Power of the salesman and the Legitimate Power of the Master Persuader. Time-pressure People are typically slow at making decisions because they’re afraid of making mistakes. The longer someone waits, however, the more likely it becomes that they...[Read More]

CRM Vendor Selection Approach

With many vendors and new releases of CRM products & services out there, the task of selecting a CRM that’s right for your organization and its purpose is overwhelming. To simplify the selection process for you, I’ve created a step-by-step approach. Step 1. Definition of Your Business Requirements This step starts with re-iterating your business goals and the main purpose(s) of a CRM, followed by the shaping of your functional needs of a CRM program. Define what you need from a CRM to set your organization apart in your market, and include aspects such as marketing analytics, sales lead generation or help desk requirements. Step 2. Definition of Your Technical Requirements When the business, sales and marketing needs are clarified, the task of detailing your technical requi...[Read More]

So You Want to Be a Casino Dealer Or Bartender in Las Vegas

I traveled to Las Vegas several times a year from Dallas, before I moved to Las Vegas almost a year ago. The number one question people ask me when they are thinking about moving to Las Vegas is how easy is it to become a dealer or bartender? Well in today’s economy either choice could be difficult, let’s look at both options. Las Vegas Casino Dealer Out of the two choices this is probably the most chosen. There are literally thousand of dealers who work in Las Vegas. There are shifts that cover every hour of every day year round. The pay range of Dealers can vary greatly from twenty thousand to over a hundred thousand dollars a year. Most dealers will get started in a break in casino which are located off the strip in some of the lesser known casinos, and most new dealers also...[Read More]

The Six Imperatives of Marketing

There are six imperatives of marketing that drive, or should drive, today’s small business. These imperatives are: 1. No matter what business you might think you’re in, sooner or later you are also a marketing organization. 2. As an essentially marketing organization, then it follows that marketing becomes your single most important business activity. 3. What’s more, as a marketer today you are confronted by competition, other organizations marketing to the same customers or potential customers that you are, at an unprecedented level. 4. Because the small organization cannot hope to compete on price or selection, marketing becomes the only way the small organization has to effectively differentiate itself in the marketplace. 5. Marketing is everything that you do as an or...[Read More]

Getting to Know Your Niche Market

Sometimes, deciding what niche to focus on for your niche marketing business can be quite difficult. How do you choose when there are so many possibilities? Other times, the answer quickly becomes as clear as day. Whether you have a concrete idea and are ready to roll, or need to spend a little time deciding just what niche is right for you, you will need to do some research before truly beginning your niche marketing business. Your niche should be something you enjoy (like hiking, biking, painting or cooking) but that also allows for you to fill a void in that niche. For example, if you enjoy cooking with organic ingredients, maybe you can provide a product like an organic cooking cookbook, offer recipes of the month and exclusive coupons for organic foods. Just be sure you know what you ...[Read More]

Meaning, Understanding, and Scope of Marketing

Marketing is a human activity. The origin of marketing is as old as humanity. During the primitive and antiquity age, individuals or families exchanged the farm produce they had for those items that they did not have. As the society developed, designed objects such as cowries, beads, feathers, etc. were use in exchange for goods and services. Marketing as a subject of study and discipline has gone through some levels of evolutionary changes in its meaning, understanding and scope. These changes are a product of the shift from a primitive and subsistence economy to a market-driven economy. Marketing is defined differently by various writers. One of the earliest definitions was given by the American Marketing Association (AMA) in 1960. The association defined marketing as "the performan...[Read More]

Education Marketing 101: The K-12 Buying Cycle For Teaching Materials

Many industries experience seasonal sales cycles, some more dramatic than others. What patterns do companies that sell instructional products to K-12 schools observe? Be assured, products used for teaching and learning are purchased every month, but you can expect major ups and downs during the year. In this article, I’ll share insight from successful school sales professionals about these predictable purchasing patterns so you can adjust your school sales and marketing plans accordingly. Here’s the basic take-away: there are two primary drivers behind the seasonal purchasing cycle for just about any product or service that is intended for teaching — the calendar and the budget. Align Your School Sales Plan to the Academic Calendar The first and primary factor that influe...[Read More]

Polished Websites for Cleaning Services

The first professional home cleaning businesses were started in the late 1970′s and early 1980′s to serve the often neglected housekeeping needs of an emerging generation of single businesspeople and dual-income families. These were new professionals and second income families that were increasingly short on the time and energy needed to adequately care for their homes. June Cleaver and Alice Mitchell had finally taken jobs and family life and housekeeping would never be the same again. The demand has continued to grow as more and more people are outsourcing their house cleaning chores – not because they want to – but, because of quality of life issues that often get in the way. The luring appeal of high profit margins and relatively low start-up costs, combined wit...[Read More]

10 Facts About Web Designing Companies You Should Know

There are TONS of website designing companies which do website designing and everyone regard their own as the best. They design the logo, they write a copy of the social media, they outline the marketing plan. But they do not fit everyone. I know that they all say that they are perfect for every customer on Earth, but the truth is that when you work in B2B, sometimes you will be networked with another company, and sometimes you will not. So, if you are shopping for the website design and development company, here are some things (no order) that you need to consider your research: 1. Price: Depending on your business situation, the price may be a huge, if not deciding factor, who designs and builds your website. 2. Portfolio: What did the company do for other companies? Do you like their pa...[Read More]

Fighting Truthiness and Hype in Marketing

In 2005, Stephen Colbert, in his TV show, The Colbert Report, coined the word, "truthiness." Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions. – Wikipedia We know that truthiness is rampant in politics. But it's also rampant in marketing. Many of us think that marketing is mostly truthiness, not real truth in any way, shape or form. We expect hype and exaggeration, if not downright deception, when it comes to promoting products and services. Because of this, many of us become almost...[Read More]