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what is seo and how it works

2. What You Need to Know About SEO

WHAT YOU NEED TO KNOW ABOUT SEO | MACH DIGITAL ( 75min ) A (Very Brief) Introduction to SEO It’s not black magic or a secret science But… What on Earth is SEO in 2018? Is it… • Market research? Keyword research? • Technical optimisation work behind the scenes? • Is it copywriting and great content? • Building links and authority? • Website usability and great User Experience that is mobile friendly? • Presenting a highly positive and credible image to potential customers? YES – IT’S ALL OF THESE THINGS Key Areas We Will Focus on Today Website: A well-structured, fast, mobile-friendly website is essential. • On-page basic optimisation is important – things like page titles and meta descriptions. Local SEO: Local businesses need to consider local SEO best practices. • Authority b...[Read More]