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Marketing

What are the Benefits of Exhibiting in an Exhibition?

Although we lived in an era in which many business deals have already been conducted through information technology, many merchants still participated exhibitions from time to time because they believed that business generated from the exhibitions would be far greater than any other form of business promotional activities. Meanwhile, exhibition is a perfect place to recruit new customers and strengthen relationship with the old clients. In an exhibition where buyers and sellers come together is viewed by business people as an opportunity for “big” business. In addition, it is a chance for the exhibitors to share their innovations and latest development to their customers. In fact, when combining with the appropriate marketing strategies, exhibitions can create sparkling opportu...[Read More]

Expert SEO Services

Expert SEO services are required to help any business website achieve its potential. Many businesses spend huge marketing budgets on traditional marketing techniques but more and more are now spending a proportion of their budget on internet marketing strategies. Research shows that traditional still works but internet can be cost effective long term. Direct mail, for example, should still be used but businesses should use this alongside modern email marketing techniques. Expert SEO services include on page optimisation. This is where keywords and keyphrases are discovered by process of investigation. Additionally, competitor analysis for these keywords and keyphrases must always be undertaken. You must always understand who you are up against. Achieving a good ranking in Google, Yahoo or ...[Read More]

Fundraising or Fund Development – What’s the Difference?

The terms fundraising and fund development are bantered about almost interchangeably. But, there is a difference. Here’s my attempt at an explanation. Fundraising is probably the easiest of the two terms to define. It is activity that is conducted with the intention of raising money for a nonprofit organization or charity. It usually involves asking people for donations, using a variety of communication methods, asking people to purchase a product or service that supports the charity, or having people participate in an event of some sort. Some extend the definition of fundraising to include activities like sponsorship sales, which is essentially a form of advertising, gaming and gambling activities that benefit charity, and application for funds from government programs. Fund develop...[Read More]

Zara – The Use of ‘Big Data’ to Create Business Value

“It is a capital mistake to theorise before one has data.” Sherlock Holmes (Sir Arthur Conan Doyle) … particularly as the emergence of the so-called “Big Data” makes the issue of data scarcity a thing of the past. The capture of data and its transformation into business insights as a core element of strategy has long helped the Spanish retailer Zara raise productivity, improve decision-making and gain competitive advantages. As a result, it overtook Gap as the world’s largest clothing retailer in 2008. Zara has been a poster child for supply chain excellence because of its ability to spot trends as they emerge and to deliver new items to stores quickly to satisfy the needs of its fashion-conscious customers. In an industry where standard lead-time –...[Read More]

Winning the Business Strategy Game – The Celebrity Mistake

In all the games I’ve seen, oftentimes a company won’t think one of the most overrated aspects of the business strategy game that wins. And that is celebrities. Celebrities for a fixed cost, give a boost to the desirability to your shoes. Most people think really materialistically when they think of celebrities and want them to promote their shoes. Celebrities are known for getting outrageous amounts of money and therefore in the first year, people put up insane bids without even thinking. When I say insane I mean over $10,000, I’ve seen people max it out at $50,000. Thinking of it logically, if you are starting a new game, your company sees a net profit of about $30,000 a year. So to bid anything above $10,000, you are basically throwing away your net profits. Most compa...[Read More]

Distributive Trade IV – Role, Importance and Situations When Middlemen Should Be By-Passed

The middlemen are the wholesalers and retailers who specialize in performing activities relating to the purchase and sale of goods in the process of their flow from manufacturer to final consumers or buyers. They are situated in the marketing channel at points between the manufacturer and final consumers. The middle men have continued to wax stronger in spite of all strong arguments for their elimination, and not just only in business but also in sports. There are lots of agents attached to athletes and in most cases, their say matter a lot. So, the middlemen continue to survive because the functions they perform to both the producer and ultimately to customers cannot be performed by either the manufacturer or the consumers. Therefore, it is quite obvious that they would continue to flouri...[Read More]

H2H – Human to Human Social Selling Strategies

Many professionals in sales and marketing today have been charmed and persuaded to believe that success in today’s hyper-competitive business climate is predicated by how many digitized B2B or B2C contacts you have? Successful sales and marketing is simply not defined by the sheer numbers of Twitter followers, LinkedIn connections, Facebook likes and Instagram followers one has. Feeding these purported “must update” social channels and checking them 12 times per day can be mind-numbing, boring and counter-productive. But you can enhance the “social selling experience” with people by following a few of the suggestions I am presenting in this article. I have been utilizing various social media channels for the past decade to leverage my sales and marketing footp...[Read More]

The 7 C’s of Video Marketing

There used to be a time not so long ago that video marketing was beyond the reach of many small and medium sized businesses. Equipment was expensive, not to mention the costly time spent editing the raw footage to get something that looked professional. With the staggering growth of YouTube combined with smartphone ownership here in the UK at well over 50%, video is now a daily part of our lives. This has led to a large reduction in the costs of filming and production and has made video marketing a viable strategy for most businesses. While it may still be a good idea to use an established video marketing company for larger projects, you can produce your own videos if you want to. Quick “how-to” style videos along with video testimonials are a great way to feel your way into th...[Read More]

Improving Marketing Productivity in the Internet Age

Selling of relationships on the internet is the latest buzzword which has hit the marketing communities. This brings us to the question about the importance of maintaining these relationships on the web world for the betterment of your business. There may be varied ideas and concepts doing the rounds every now and then which may prompt you to consider the strategies used by you for getting a firm hold in the internet marketing arena. Though every idea is good, it is always important that you first understand its importance and relevance to your particular line of business. Here we are discussing about a very crucial aspect which is often neglected by businesses. This is the concept of relationship marketing. Though relations are hugely popular in the real world, their prominence cannot be ...[Read More]

How Can You Use Pinterest For Business?

Pinterest has become a major player in the social media world. With over 150 million active monthly users and growing rapidly, the visual content based social media site provides entrepreneurs, bloggers and businesses large and small with a global reach. Using Pinterest for business marketing is very straightforward. Put two or three of the following into practice and you’ll see for yourself how this powerful social media site can work for you. 1. Develop Product Pinboards Make a pinboard for each of your products or services. Make sure that the pictures are well-defined and look as good as they would in person. For your services, just find an image that represents the service using words with the images to get the attention of the viewer, and link to your shopping cart. 2. Produce M...[Read More]

Data Appending Services – How Business Can Benefit From It

The word appending means to add something. So you can guess what data appending means. Now let’s see the business point of view. In an information-rich environment, it’s absolutely vital to know more – not just what your customers bought, but when, how and why they bought from you. If you have been in the business for quite some time you would have a considerable database of customers collected over the years. Major difficulty you would face next is to maintain the data accuracy. That’s where data appending comes in Data Appending is the most credible process to fill the missing gaps in your database. Yes, through data appending services, you can reveal the secrets of your customer base’s DNA and expands the utility of your contact list dramatically, leading d...[Read More]

How Did Facebook Become So Popular?

Have You Heard Of Facebook? By now, you are probably familiar with the popular social-networking website called Facebook. According to Wikipedia, Facebook has more than 19 million registered users across 47,000 regional, work-related, college or high-school networks. I Was Skeptical At First Initially, I was very reluctant to embrace the Facebook phenomenon. However, my friends kept asking me “Hey Vincent, are you on Facebook?”…”Did you join Facebook yet” “You need to visit Facebook.” This went on for weeks. Surprisingly, when I checked my Hotmail account, I also received invites from dozens of friends including Andre, David, Trisha, Renee and Kevin How Did Facebook Become So Popular, So Fast? Finally, I decided to visit this website called Faceboo...[Read More]

5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because marketing is not their strong suit or because the current organizational structure removes the sales department from marketing efforts. So why is marketing so critical to business and sales success? These 5 Axioms may help answer that question. Axiom #1 You can have the best product or service, incredible customer loyalty and the greatest ROI, but unless someone sees and more importantly wants to learn more about you, it truly does not matter about your products or services. By remembering this axiom, you may be less likely to talk abo...[Read More]

High Ticket Income Within Affiliate Marketing

Affiliate Marketing Strategy is a perfect way to get to sell high ticket products. What are High Ticket products? High Ticket products are the products that give you 4 – 5 figure commission per sale. Selling High Ticket Affiliate Products will boost your income fast considering you market these products appropriately. When I first started promoting HIGH TICKET product of my choice, I was getting very nervous because of a few reasons: 1. I thought that it is always much easier to find people to buy cheap stuff rather than expensive. Actually, this is wrong! Yes, you might put a bit more effort in finding people who might want expensive product, but – this will pay off in the end with great commission. It is much more rewarding to get higher commission when doing the same amount ...[Read More]

Advice On Advantages And Disadvantages Of Guerilla Marketing

We’ll start with the good stuff: o Guerilla marketing is cheap. At the high end, you may end up investing a few hundred dollars in promotional items or a major, centralized piece that you can build a number of different campaigns around. At the low end, it’s free — and you can’t beat free! o In addition to growing your business, guerrilla marketing involves networking, both with your customers and with other businesses. In the process of executing and maintaining your campaign, you will make a lot of new friends and allies. o Guerilla marketing is specifically tailored to meet the needs of small businesses, whereas traditional advertising venues are complicated and expensive to the point of exclusion (bordering on snobbishness). o Many aspects of creative guerrilla ...[Read More]