A record breaking year for Triumph Motorcycles in 2024, with 134,635 units sold worldwide. This represents a growth of 64% over the previous year.
Triumph’s sales were up in all its regions across the world, with the greatest growth achieved in India where sales reached 29,736 units and the Americas, which includes Brazil, Canada and the US, with a 44% increase.
A 33% growth was also recorded in Asia while Europe, Triumph’s core market, saw an 18% increase. Overall, Triumph sales have increased by 123% since 2019, with its global dealer network now comprising of 950 dealers.
Sales in 2024 were driven by the launch of the Triumph Speed 400 and Scrambler 400 X, seeing market take-up notably in India. “Our growth is even more remarkable when you take into account the sales of Triumph Motorcycles being achieved by our partner Bajaj Automotive in India, where in 2024 they sold 29,736 Triumph 400s,” said Triumph Chief Commercial Officer Paul Stroud.
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