Getting high high on search engine for the particular keyword you are targeting can definitely boost your traffic and sales. There's no doubt about it if it is done correctly.
There are a lot of factors that will influence your search engine results and there's no guarantee that you will end up there. Most people have fallen into the idea that SEO companies can help then get the results that they want. As for me, all I can say is, if they can promise you that, take a hike and run as far away as possible.
Below are the few things that you need to factor in when implementing your search engine optimization strategy.
Rule # 1: No Guarantee
Whatever you do, do not try to trick the search engine. Do not go into any black hat method just to get rank high for just a moment because it will get you ban forever. The rule is very simple. You must make your website or blog logical. All the content on your site or blog is primarily for visitors and not search engine crawlers.
There's no guarantee to search engine ranking and there's no shortcuts to search engine success. There's only hard work and playing by the rules in developing good relevant contents on your website or blog .and the links to your website or blog
Rule # 2: Write good relevant content
Believe it or not, your content is what that will determine whether site visitors places and come again to visit your website. Great content submissions repeat visits and increases the chance of conversion.
Even if your website site is technically perfect for search engine robots, it will not do you any good unless you also fill it with great content. Keep adding relevant content to your site regularly.
Rule # 3: Use search engine friendly and user friendly design
Keep your design neat and clean and avoid using long query URL. Use short and easy to remember URL. Do not over do your URL with keywords and more keywords. Just one will do that best describe your page.
Do not clutter all your content and links. Easy to navigate site will be appreciated by site visitors.
Rule # 4: Get relevant links
Both reciprocal and one way links works for search engine success. Be prudent in your link exchange.
Good links improve your web page's equity on the search engine and bad links make a dent in your equity and credibility. Be selective in reciprocal linking. Only exchange links with relevant site or blog.
Getting relevant links from a higher page rank site will improve your search engine rank too. It ask as a vote of confident the site gave to your site and so search engine will see it as a good vote then it will improve your search engine standing.
Rule # 5: Getting visitors to stay on your site
This has always been overlooked by most site owners. If you want to rank high on the search engine, you must make your visitors to stay long on your site. It just does not make sense to Google if all your visitors just stay 3 seconds at your site!
This shows that your site does not provide good relevant content to the readers and believe it or not, it will have an effect on your search engine standing.
So the idea is also to make your visitors to stay slightly longer at your site if you want to have a higher search engine ranking.
These are some of the important factors you need to take note when building up your site for search engine success. There are also other factors which I do not include here.