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Understanding How Search Engine Optimization Works

Understanding How Search Engine Optimization Works

Internet or web marketing strategies are paramount to website traffic, popularity, and search results ranking. Search engine optimization is such strategy. Every website owners yearn to be on top ranking websites each time a specific phrase or keywords is typed on search engines like Google, Bing, or Yahoo. Site owners employ SEO specialists to help ensure top page rankings. To do this there are more than one factor to consider, factors that needs to be balanced and planned in order to achieve success including Meta tags, header tags, domain, links, URL title, and the content. The content is the basic and most vital part of a website that creates traffic. Contents should be well written to encourage visitors to visit the site every so often.

However, there is no shortcut to SEO success. That is why the factors mentioned above needs to have balance. SEO can be confusing and difficult to understand so if you want your websites to be on the top of the ranking, consider hiring an SEO professional to address your needs. Every website responds to different audience, which is the role of the professional, to make sure that you get the traffic you need and the popularity of the site that attracts visitors to log on.

When an individual searches for a particular topic, they typically type specific phrases like "SEO Basis" for example. Now, the search engine you chose will process this sentences and come up with a list that is outlined in a page called search engine results page and you choose from among the websites listed according to the phrase you typed. The search engine's search results are based on the contents, Meta tags, heading tags, and title. When you type in the keywords, Google or yahoo will display the corresponding websites.

Article writing is part of the strategy as it becomes content in the website – the most important part of the website and SEO strategy. The articles contain keywords which appears as the title and in the whole article about 5% keyword density. The 5% is an allowable density of the keywords so that it avoids keyword stuffing which is unacceptable for search engines. Most website owners think they can fool the search engine by using as much keywords as they please but this will not work because people like quality, well written articles with the purpose in mind to please readers and therefore, more traffic in your websites that help in page rankings you want the most.

Here are some tips for article writing:

  • Keyword stuffing only makes the search engine redundant and can be marked as spam. Keywords must be repeated a few times depending on the number of words per article.
  • Articles should contain information, details, and some tips if needed. The article should be free from plagiarism, and well written.
  • You should use the keyword as a title. This really helps search engines find your webpage.
  • Mention some popular websites in the article.
  • Link your content to many social websites to encourage more people to visit your site.

Remember to have balance in your websites. You do not want your website to be in the blacklist would you? Do not over stuff the article with keywords and make it simple, straight forward, and informative. Consult your web professionals to help you achieve full potential of your website.

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