𝗨𝗥𝗕𝗔𝗡 𝗥𝗘𝗩𝗜𝗩𝗢 𝗛𝗮𝘀 𝗔𝗿𝗿𝗶𝘃𝗲𝗱 𝗮𝘁 𝗣𝗮𝘃𝗶𝗹𝗶𝗼𝗻 𝗞𝗟
KUALA LUMPUR — URBAN REVIVO (UR), known for fast luxury fashion, opened its first flagship store in Malaysia at Pavilion KL on July 9, 2024. This grand launch marks a significant milestone in UR’s global expansion and sets a new standard for the Malaysian fashion scene.
𝗚𝗿𝗮𝗻𝗱 𝗢𝗽𝗲𝗻𝗶𝗻𝗴 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐒𝐡𝐨𝐰: The event began with an electrifying escalator fashion show showcasing bold and vibrant styles that embody URBAN REVIVO’s philosophy of “Bold Fashion, Sensory Thrills.” The show culminated in a dramatic Kabuki curtain drop, revealing the store’s grandiose art installation and Malaysia’s first full LED façade.
𝐒𝐭𝐨𝐫𝐞 𝐄𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Guests explored the 27,000 sqft flagship store, which combines the soft fluidity of curved surfaces with dynamic lighting and bold ochre tones to create a vibrant and engaging shopping environment. The store’s exclusive art installation and VIP fitting room transformed into an Instagrammable photo area, offering a unique and immersive shopping experience.
𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬: URBAN REVIVO’s flagship store at Pavilion KL embodies the brand’s relentless spirit of exploration and innovation. The women’s collection spans styles from glamour and urban chic to high street and leisure, while the men’s collection features fashion-forward urban and vogue looks.
𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐏𝐥𝐚𝐧𝐬:
URBAN REVIVO plans to open more stores in Malaysia, with upcoming locations in Mid Valley in September and Sunway Pyramid in November.
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐔𝐫𝐛𝐚𝐧 𝐑𝐞𝐯𝐢𝐯𝐨:
Instagram: @urbanrevivomy
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𝗔𝗯𝗼𝘂𝘁 𝗨𝗿𝗯𝗮𝗻 𝗥𝗲𝘃𝗶𝘃𝗼:
Founded in 2006, URBAN REVIVO became the first Chinese brand to adopt the fast fashion model. In 2015, it repositioned itself as a pioneer of “fast luxury fashion,” addressing issues of originality, quality, and sustainability in the industry. With over 400 stores in China, Singapore, Thailand, and the Philippines, and an extensive online network in Europe, North America, and beyond, UR strives to elevate fast fashion by offering creative, high-quality, sustainable designs. The brand’s mission is to make high-quality fashion accessible to everyone and to become the world’s most influential fashion brand.