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Use of Good Content For Search Engine Optimization

Use of Good Content For Search Engine Optimization

Something you hear from many webmasters and affiliates is that content is king when it comes to ranking high. And content certainly is one of the most important factors when it comes to ranking high in a search engine along with quality incoming links to the website. Therefore it is important to write good quality content with proper targeted keywords if you want to rank high in the search engines for your targeted keywords. A mistake made by some webmasters is keyword stuffing. Some webmasters stuff their websites with keywords and even use hidden keywords thinking it can help them to get a very high ranking in the results page but this is a very costly mistake as it will get their website parked by the search engine. The recommended keyword density by many SEO experts is 1% – 3%. Therefore it is important to avoid any of these black hat techniques.

SEO content is the content on a website / blog that is targeted to getting a high search engine rankings. The use of just a single phrase in the content of your site is not enough for proper search engine optimization. Relevant keywords should also be used in the title, tags, meta tags as well as in the body of the content. Tools such as the Google AdWords Tool can be used to find relevant keywords to your targeted keyword / phrase and a keyword density checker tool can be used to find the relevant keywords being used your competitors.

Even though it's very important to use targeted keywords / phrases in the content its also important to write positive content that is up to the point, writing optimized content that is irrelevant to the user will just drive them away. Good content on a website should be able to drive visitors to a website through a search engine and then keep them in the site. The links from your site should also be relevant to the content, therefore do not link to any sites that are totally irrelevant to your sites theme. Always put yourself in the visitors shoes and surf your website, then you will be able to see the mistakes you have made. Writing relevant, targeted content is a key part of search engine optimization.

Source by Alyssa Wentz


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