Although some people will go to great lengths to get thousands of visitors to their websites, a small group of people are finding that a smaller audience is often able to product more results. The reason why this is the case is because this smaller audience is so targeted to what you are offering that they practically land on your website with their credit card in their hand. If you would like to get some of the kind of traffic for yourself, you don’t need to look any further than online forums.
Before I start talking about using forums to get traffic, I think that I should give you a warning that can save your business in this regard. A forum is more than a group of like minded people, it is a small online community, and one that should be treated with respect. Most of the members of these forums that are active will take great offense at you coming into their group and advertising to the members. As a matter of fact, you often need to be very covert when marketing in this way, but the rewards of doing so far outweigh the inconvenience of stepping outside of your comfort zone.
The real way to get the traffic that you want from an online forum is to actually take part in the group. Start answering questions and get involved in the discussion. When you take part in this way, people will naturally want to listen to what you have to say and they will even begin to seek you out for advice. Continue to be a part of the community in this way and your good reputation will grow.
Once you are an active part of the community and feel comfortable in the group, it is time to get the word out about your website. This also needs to be done in the proper way in order for you to keep from officially “marketing” to the forum. In almost every forum, there is the possibility for you to leave an auto signature at the end of your post, where you can put a short blurb about yourself and even link back to your website. This is pure gold for those of us that want to make use of it, and when people enjoy reading what you have to say on the forum, they will naturally follow your post over to your website.
The beauty of getting traffic through online forums is that it is not only going to be targeted, but it is going to be a very warm audience. Most of the time, people will come to your site and you will need to break down a number of barriers before they decide to take action. When they come from a forum, you stand a better chance of getting them to pull out their credit cards (or leave their email address) because they will already know and trust you. It’s a form of traffic that we can all use, and it, in itself, can help to make you successful.