We are usually attracted to click on images and videos on posts of Instagram or Facebook and we seldom can resist them. It’s becoming a common “habit” of ours to be often on our mobile devices to satisfy our curiosities. Videos especially are the big attraction. I personally would look out for videos when on Instagram.
As a result online marketers are taking the advantage of video marketing as part of their content marketing to increase online traffic for better returns; and marketers the likes of Brian Clark, Heidi Cohen, Neil Patel, and many more are generating more video content. Video marketing as part of s.e.o. content creation is a must in content marketing today. It’s obviously clear that to stand out and to build trust among your audience, it’s incredibly important to get in front of a camera. That’s why you see Neil Patel increasingly generating more and more videos.
The time for video is now. All the major players in the marketing industry see it, and below are some pointers as to why so many marketers are using video and why it should be your choice to use it for your business and branding.
1. YouTube Can Drive Great Traffic.
YouTube is the 2nd most trafficked site in the world according to Alexa.com. Not only does YouTube have a ton of visitors, but YouTube videos are incredibly easy to share and increase the likelihood of your content indexing for keywords in search. Having your video on YouTube gives you a chance at ranking for those big keywords you’ve always dreamed of ranking for.
2. Social Media Makes Videos Easy to View
Unlike blog posts which require users to actively click through to your content, videos show up and are playable on Facebook, Twitter, LinkedIn, and even in your Gmail inbox.
If you think people aren’t watching video social media, think again. TechCrunch reports that Facebook users watch over 100-million hours of video per day! Not only that, but Adweek found that videos on Twitter were six times more likely to be retweeted than photos. It’s clear from all the data from TechCrunch, Adweek, HubSpot, and the fact that I always find myself tweeting videos, that people want to see more video on social media.
3. Videos Can Build a Crazy Amount of Trust
People do business with people they like. People want to help people they like. Video lets people see that you’re a real person. I know that sounds crazy, but just seeing you or your product can increase the level investment and trust by an absurd amount.
When you’re selling anything you need to build trust, and video content is one of the best ways of doing that because it literally lets the user have a more personal experience. They see you or your product and they hear your pitch. It is so much more personal than a blog post.
4. People Really Like Video Content
Not only does video content build trust and drive traffic, but people also really want you or your company to create videos. A HubSpot sales statistic found that 43% of people want to see more video content from marketers. HubSpot also found 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
It makes complete sense why top marketers are increasingly making more videos. This content is incredibly effective at building trust and it’s incredibly easy for viewers to share. Video content is powerful, and if you’re not already creating it you should really consider adding it your content marketing strategy.