Good design is good business which is so true that it has benefited many businesses to attract consumers. Design of a website plays a part in go or no-go decision for a consumer on purchasing the product (or service). The Design is not only about looks, but also about how well it functions. Web designing is a creative field and requires a lot of effort and tactics to make a website alluring. Whether you are building a blueprint of your website or re-structuring your existing design, below points might help you in that process.
Purpose: Everyone on this Earth has a purpose to live and similar to that is a website’s purpose. There is a fault in website’s design if it cannot meet its intended purpose. A well-designed website should serve its users with necessary information in most meaningful manner.
Clarity in Communication: A website should maintain clarity in communicating information about your business. It is very essential that your website provides information about your business crisply, clearly and as fast as possible. Using headlines, sub-headlines, bullet-in points can help you in doing that.
Fonts: A good font for a website can improve your design credibility. It should not be selected on basis of what attracts you, but on the fact that it is simple and clear such that all users can easily understand it. The actual content on your website should be in a simple font, ideal font size of which would be 16px.
Colors: Colors hold an important part in the appearance of website. A typical selection of color palette should remain contrast with the text and background. An attractive website should differentiate various parts of the website by using vibrant colors for header, sub-headers, buttons, navigation’s links.
Images or icons: Images are an integral part of website and icons as it adds a rich look to it. So wherever essential, high definition images and icons may enhance communicating your vision to your consumers. Also, don’t forget to add videos required for your business.
Navigation of pages: More often there will be multiple pages for any business website. It might be starting from describing a product till purchasing it or even about various categories in your portfolio of products. Navigation through pages should be fluid which can be achieved by using page hierarchy, breadcrumbs, navigation panels, links or buttons.
Grid Based Layout: Material design or bootstrap designing of websites has been evolved which allows Web designers to build a website irrespective of the screen display size. Basically, it is a grid based layout which places all your web elements in an organized manner such that your website looks fresh in all the screen sizes.
“F” pattern design: Studies about the reading pattern of people on computer screen have revealed that we like to read from left to right and from top to bottom. So rather than being too complicated for a user to read, it is mutually beneficial in designing a website that focuses on where most of the user’s concentration is.
Response time: For an effectively designed website, efficiency does matter. A user when visits any website will never appreciate waiting for the website to load. They want instant responses and perhaps the load time for any well-designed website should be minimal.
Mobile Friendly: The last but most important factor is designing mobile-friendly website. Since 85% of the internet surfers are mobile, it is essential that your business website is mobile-friendly. Latest update from Google pressurizes that, if websites are mobile-friendly, then they will be ranked better when compared to non-mobile-friendly websites.