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Website Development Services Guide For Small Business Owners

Website Development Services Guide For Small Business Owners

Website development is a specific part of the process of web development. Web development is one of the fastest developing sectors today and the term broadly comprises the following activities:

  • Web application development
  • Website design and development
  • Enterprise portal development
  • Web-based database programming
  • Open source software customization
  • Web-enabling legacy applications

The world’s first website came live in August 1991. It was developed by Tim Berners-Lee by combining internet communication and hypertext. At that time, the basic version of Hyper Text Markup Language (HTML) was used to structure websites that were very basic in nature. Today, technologies, such as LAMP and Microsoft.NET are used by next generation web development tools to even run applications online. Applications, such as web services which were earlier loaded onto your computer can now be delivered online with the help of web services.

A good website development services company takes pains to understand the requirements of the client before creating and hosting a website. The company also defines the purpose of the website, its target audience and the type of content it will feature. These preliminary considerations are built into the site from the planning stage itself.

Advanced Web Development Services & Marketing

You can also implement ready-to-use website templates which will serve the company’s basic purpose; to go online. However, if you want to generate sound Return On Investment (ROI), you should opt for getting your site built from ground up. Most websites are made up of intricate programming scripts, relevant text and graphics. Website development also comprises client coding, back-end coding and database technology. You do not need to go in too deep with these terms. It is important to understand these concepts in order to ensure that you get what you have paid for.

To generate sufficient traffic and convert leads to buyers, one cannot overlook website marketing. To convert potential customers, it is crucial that the website be aesthetically pleasing. Typically, a website development services company will also offer marketing services as part of the package offered.

Due to increased competition in website development services, the cost of domain names and web hosting has decreased drastically. Business owners can now leverage open source content management systems and save considerable amounts of money.


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