When you're planning out your marketing campaign, you're going to want to think about a few things: how much money you have to spend on advertising, what type of media you'll be using, and how serious you are about your business.
What kind of business is professional and does not have a website? Apple, Google, Yahoo and Walmart all have websites. They inform their visitors about upcoming promotions and products. They share videos and important content about their industry and remind consumers they exist. This is not to mention they also have Facebook pages and Twitter accounts which promote their website.
It's important that your small business passes out business cards, flyers, signals, and banners for high local exposure, but first thing's first – you need a website!
Hire a Web Designer
Without a professional web designer who knows how to make SEO-friendly websites, your business will not get far on the internet. Sure blog writers may mention you here and there, but without a website they can link to, why would they talk about you?
The benefits of having a website are phenomenal and you can reach millions of potential clients on across the globe from different countries who speak different languages.
Do not forget to set up a blog and write in it or hire a writer to do so for you.
Tell All Your Friends About It
If you plan to increase your business profits , you should be aggressive, but not annoying. Start by telling your friends about your website. You can use Facebook, text messaging, casual in-person or on the phone conversations. Any chance you get to mention that your friends should visit your website, you should take that opportunity.
Pay for Search Engine Optimization
The most important and effective internet marketing method is search engine optimization. What this means is your website will be turned into a magnate, and attract people who are interested in what you offer. There should be tons of clickable links from other websites to yours. There should be press releases, forum discussions about your company, blog posts and news articles on your products and services, and everyone should be going nuts about who you are and what you have to offer.
If your website link is not out there, who will know to visit you?
Google and other popular search engines detect these links and count them as votes. The more votes go to your website's pages, the higher you'll show up on Google's index. If you're on the first page of Google for the search term, "Hair Stylist" for example, that is thousands of leads on a monthly basis. Now imagine if you were on the first page of Google for several keywords and phrases.
Search Engine Optimization is a monthly process and should be done consistently by professionals.