It is not easy being unique and attracting clients while you are surrounded by numerous competitors all trying to gobble up your market share. And with everyone sharing the same mass-media, companies are increasingly finding that placing your advertisement on TV or similar mediums, right along side your competitors, is less productive than resorting to more original and inventive forms of marketing.
Now, more and more businessmen are searching for other ways to promote their companies, for new ways to establish a strong and dominating position in the market place. Of course many brand strategies come to the mind of the successful businessman (one of the reasons he is successful, actually) and one of the most productive of all such strategies is aggressive promotional brand marketing.
Now it is understood that you have to do your best to make your customers pay attention to you, to help them to remember you and to choose your products from among those of the myriad other competitors all turning out roughly the same thing. So let us plan out your strategy every step of the way, and the first step of any strategy is vision – the right vision will help build the other components of the plan.
To clarify your goals and vision before putting in place your brand strategies, first consider the products and services you have on offer, the specific kind of customer you wish to attract, the tag line of your company and the exact message you want to put across to your audience when they see your logo. This is the beginning of any successful strategy.
Now consider how you are to achieve your goals. Do not plan ahead for the next decade – a better idea is to start with short term plans. These are more flexible, and will allow you the ability to adapt to the market situation as it changes.
A clever businessman should know exactly what he wants to achieve through brand strategies and promotional advertising: it can be acquiring a definite number of clients during the next year, leading in sales in his or her region, or winning a few important projects and so on . When planning your next moves, it is better to keep the goal concrete, not abstract – do not just think vaguely that you have to increase sales, for example, but have a specific task in mind.
Focus your attention on your target market, and choose the promotional goods that will best appeal to the target age group, gender, profession or social status. Once you identify your target group, and take into account their needs and interests, then launch brand strategies that will give them the things they really appreciate.
And that appreciation will lead to recognition and gratitude .. and to increased sales for your organization.
Now you can take the time out to consider different approaches to promotional marketing. This is really up to you and the specific business you run.
You can choose an approach like individual product branding, or you can use a group of related products. You can provide promotional materials with your logo on them on special occasions, like season holidays, anniversaries, presentations, exhibitions and negotiations.
Or you can even think about co-branding, which means co-operating with another company to launch combined brand strategies.
There are hundreds of paths to success before you, so use logic, common sense, and the tips outlined here, and most important of all, always treat your customers as genuine friends to whom you sincerely give the recognition they really deserve.
There is, simply, no better strategy than that.